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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. AI literacy.

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That’s so…2013

Aaron Wolowiec

Globalization, digital technology, shifting markets, regulatory change—with so many disruptions in the business environment, it’s no wonder that a slew of associations remade their brands and aimed to broaden their reach in 2013. Out: Expert-driven education. Rebranding. Out: Aging brands. In: New names, fresh logos.

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Where Does Your Association Fit in a Changing Postsecondary World?

Blue Sky eLearn

In the late 1990s, higher education and the importance of a four-year college degree started to change. The education systems themselves were not changing, but businesses were. Obviously, there are exceptions to every rule, but for the most part higher education was the first step to entering the workforce. From College Decline.

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Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

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Reads of the Week: February 1, 2013

Reid All About it

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

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Reads of the Week: February 22, 2013

Reid All About it

Last night I went to Ignite Raleigh where the speakers, including a few of my friends, delivered a mix of inspiration, entertainment and education. With silos…Social media starts in a silo, usually in the marketing or PR department. Because of this cool marketing campaign, the next time I’m in London, I am finding Gordon’s Wine Bar.

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My Top 5 Blog Posts of 2013

Eric Lanke

image source As we end another year, here''s a look back at the five posts on this blog that received the most page views in 2013. Stop Calling It Strategic Planning This was #3 on last year''s list, and was originally posted in January 2012. My thanks to everyone who has been reading what I''ve been putting up here.