Reid All About it

FEBRUARY 1, 2013

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

Social Media 150

Social Media Content Innovation Leadership 150

Association Adviser

SEPTEMBER 24, 2013

Visit Us at These Industry Events. October 1-3, 2013. AENC Marketing & Communications Conference. November 6-8, 2013. NRWA’s 16th Annual Conference (H2O-XPO). National Apartment Association Assembly of Delegates. Association Executive Exchange. New England Society of Association Executives Technology Conference.

Louisiana 60

Louisiana Tennessee Directory Newsletter 60

Expo Logic

FEBRUARY 28, 2020

iBeacon for Events, floor analytics, indoor location and more…. Once again Apple has triggered an event-industry innovation streak. Sold before the event, a beacon can be placed in the exhibitor’s booth or in key strategic areas of the conference venue to determine: Attendee counts by hour/day. Attendee presence by zone by day.

Technology 36

Technology Innovation Products Software 36

Association Adviser

OCTOBER 15, 2013

Visit Us at These Industry Events. AENC Marketing & Communications Conference. November 6-8, 2013. You can choose courage or you can choose comfort, but you can’t have both. Brene Brown. BreneBrown #assnchat. Fourth Annual State Bankers Association Communicators Conference. Hosted by the Virginia Bankers Association.

Directory 60

Directory Virginia Newsletter Revenue 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Aaron Wolowiec

JUNE 18, 2013

Henry Center for Executive Development at Michigan State University, and Aaron Wolowiec, founder and president of Event Garde. From the editor: Considered Michigan’s premier education and networking event for professionals in the nonprofit sector, ORGPRO 2013 will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center.

Michigan 100

Michigan Member Engagement Conference Tips 100

Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Increased use of mobile apps at events. Kelly Donovan, Naylor.

millennials 60

millennials Social Media Price Review 60

Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. Visit Us at These Important Industry Events.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Visit Us at These Important Industry Events. May 29-31, 2013. June 4-5, 2013. Barry Feldman.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. Visit Us at These Important Industry Events. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. Visit Us at These Important Industry Events. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Visit Us at These Important Industry Events. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Social Media Examiner. Are you wondering how to influence potential customers and prospects?

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

AUGUST 8, 2016

Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? While Snapchat is still primarily a personal messaging app, an increasing number of businesses and nonprofits have begun using the app as a tool for brand marketing and communications.

Social Media 60

Social Media Video Communications Conference 60

Associations Now

MAY 10, 2024

But that’s still above or at the percentage between 2000 and 2013. If opportunities to meet, connect, and learn are valuable, associations can develop ways to provide them—whether that’s through chapter meetings, casual meet-ups, or marketing the value of networking around larger events.

How To 52

How To United States Survey Leadership 52

Velvet Chainsaw

DECEMBER 16, 2013

Is your event and conference marketing like this…. If yes, it’s time to reboot your conference and event marketing. Marketing By The Numbers. Marketing By The Numbers. If your marketing materials stress the numerical features of your conference: how long it has been around. Marketing For Attendees.

Conference 40

Conference Marketing Communications Price 40

Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

Conference 60

Conference Social Media Innovation Content 60

Associations Now

APRIL 14, 2014

According to a new study by the Nonprofit Technology Network, in tandem with the marketing firm M+R, the power of the online donation is growing, while email is becoming less effective as a fundraising vehicle. The post NTEN Study: Charity Donations Surge Online in 2013 appeared first on Associations Now.'

Email Marketing 40

Email Marketing Social Media Revenue Marketing 40

Association Adviser

FEBRUARY 7, 2013

February 2013 -- Marketing & Communication Improve your event by carefully planning the design, usefulness and functionality of your email marketing to attendees. By Kelly Donovan

Email Marketing 60

Email Marketing Marketing Communications 60

Associations Now

OCTOBER 16, 2018

In 2013, the International Congress and Convention Association released a report highlighting five decades of consistent growth for the global meetings industry, comparing the event industry of 1963 to that of 2013. where an estimated 2 million people took part in more than 5,000 meetings between 2013 and 2017.

Report 84

Report America Industry Marketing 84

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Associations Now

MARCH 26, 2014

60 % At least six in 10 organizations from nearly every subcategory of nonprofits—from education to health to professional societies—reported an increase in fundraising in 2013, according to the Nonprofit Research Collaborative’s Year-End 2013 Fundraising Survey. Fundraising was up across the board in 2013 in the U.S.

Survey 40

Survey Class Report Course 40

Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. Conference attendees don’t want to spend $1,500 – $2,000 to attend your event and then sit passively for four to six hours a day. This macro trend is affecting conferences and events.

Conference 40

Conference Content Marketing Examples 40

Optimist Consulting

MAY 22, 2014

So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March. Taking your members along with you. The starting point.

Project 100

Project Marketing Committee Proposal 100

GrowthZone

JUNE 21, 2021

Simplify event and exhibit management. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Marketing automation. Member app.

System 148

System Software Directory Membership Management 148

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Velvet Chainsaw

MARCH 28, 2013

Recently I participated in the Convention Sales Professional International’ s Annual Conference “Tool Box For Success 2013.” Meeting professionals are looking for convention centers and CVBs that work together to provide a great package for their event. Don’t worry! Uncertainty is certain!

Conference 40

Conference Innovation Technology Tools 40

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling could be one such technology that makes sense for helping you grow engagement at your events. Dana Plotke, Naylor.

Communications 60

Communications Technology Tools Marketing 60

Associations Now

JANUARY 13, 2014

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? ht @ LanieC777 ).

Social Media 40

Social Media Marketing Colorado Boston 40

Associations Now

JULY 3, 2013

Also: Create a strategy to ensure that you don’t run out of food at your next event. Then it might be time to revisit your email marketing strategy. — BrightBull (@BrightBull) July 3, 2013. — BrightBull (@BrightBull) July 3, 2013. — Beth Sanborn (@FarFromCamelot) July 3, 2013.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Associations Now

APRIL 29, 2015

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. million split among the 305 respondents.

Video 40

Video Report New York City Marketing 40

Associations Now

MAY 7, 2013

Event industry experts think Google Glass could transform events into data-rich environments. Also: Give your events a longer life by producing great content. Focus on transforming events into content to build your brand and drive engagement before, during, and after your events. Real-time event updates.

Social Media 40

Social Media Content Technology Industry 40

Velvet Chainsaw

NOVEMBER 26, 2013

Conferences, events and meetings are evolving. Here are three ebooks that discuss some of those event game changers. Mobile Apps: The New Event Essential. Today users are judging conferences and events based on whether they employ a mobile conference app. The Good Event Registration Guide.

eBook 40

eBook Price Proposal Conference 40

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys. Jason Schofield.

Software 317

Software Industry Strategy Social Media 317

Associations Now

FEBRUARY 25, 2020

Also: Make a splash with a viral marketing campaign. A Tasty Lesson in Viral Marketing. Want to make noise in marketing? By leveraging this viral marketing opportunity, the J.M. What can your organization learn from event data? How artificial intelligence has affected nonprofits. Other Links of Note.

Social Media 87

Social Media Team Examples Project 87

Associations Now

JUNE 10, 2013

So what do images say about your event, anyway? Check out these association event ideas. Also: Why beer gardens are a great summer venue for events, and how they create a sense of community. Visuals are powerful during event presentations, but the images capturing your event can be even more powerful.

Social Media 40

Social Media Marketing 40

Associations Now

MAY 30, 2013

Events offer a bigger picture of your organization. Blogs and events share common ground: They create value. And value and public presentation (especially at events) can have big impact on an organization. And value and public presentation (especially at events) can have big impact on an organization. Define Your Purpose.

Social Media 40

Social Media Video Team Marketing 40

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills.

Marketing 40

Marketing Newsletter Video Cost 40