Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal.

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Association Adviser

DECEMBER 10, 2013

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Increased use of mobile apps at events.

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millennials Social Media Price Review 60

Associations Now

JUNE 10, 2013

So what do images say about your event, anyway? Check out these association event ideas. Also: Why beer gardens are a great summer venue for events, and how they create a sense of community. Visuals are powerful during event presentations, but the images capturing your event can be even more powerful.

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Associations Now

MAY 7, 2013

Event industry experts think Google Glass could transform events into data-rich environments. Also: Give your events a longer life by producing great content. Focus on transforming events into content to build your brand and drive engagement before, during, and after your events. Real-time event updates.

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Social Media Content Technology Industry 40

Associations Now

MAY 29, 2013

Encourage the tweets: Ask questions and generate event buzz on Twitter. Also: how to get personal with LinkedIn and send out event invites. Before the emergence of social media, people texting during an event appeared rude, distant, and possibly even bored with the topic at hand. So encourage the tweets.

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Social Media Tools Marketing How To 40

Mizz Information

JULY 19, 2013

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens. According to the Pew Research Project [PDF], 83% of internet users ages 18-29 use social networking sites.

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Associations Now

OCTOBER 24, 2013

Partying in a cemetery sounds weird, but it’s not the strangest place that event planners have taken over lately. Also: Is now the time to plan an event in an emerging country? Thoughts on these issues in today’s Social Media Roundup: Think Outside the Venue. — Picatic (@Picatic) October 24, 2013.

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Association Adviser

AUGUST 8, 2016

Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? While Snapchat is still primarily a personal messaging app, an increasing number of businesses and nonprofits have begun using the app as a tool for brand marketing and communications.

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Social Media Video Communications Conference 60

Associations Now

APRIL 16, 2013

The event-planning site Splash challenges ticket-service sites with its full-fledged event-planning platform. What are some of the key details that go into planning events? That, and more, in today’s Social Media Roundup: Splash Zone. Splash = Facebook of event websites ow.ly/k6YM2 ht @sarahconvene ).

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Event Planning Social Media Tools Content 40

Associations Now

MAY 30, 2013

Events offer a bigger picture of your organization. Blogs and events share common ground: They create value. And value and public presentation (especially at events) can have big impact on an organization. And value and public presentation (especially at events) can have big impact on an organization. Define Your Purpose.

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Associations Now

APRIL 10, 2013

How Google+ can widen your connectivity in promoting your next event. Sure, Google+ hasn’t been the breakout social media platform many expected. It has plenty of tricks for event planners, such as SEO and segmented notifications. What social tools are in your event-planning strategy? (ht

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Social Media Event Planning Strategy Video 40

Associations Now

APRIL 24, 2013

Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis. That, and more, in today’s Social Media Roundup: Tweeting During A Tragedy. On Social Media, Tragedy Is a Higher Call to Action goo.gl/ZmDzr

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Social Media Boston Team Leadership 40

Associations Now

DECEMBER 6, 2016

The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy.

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Social Media Cleveland Philadelphia Guidelines 40

Associations Now

OCTOBER 16, 2013

How to address negative comments on social media. Plus: extend the value of your conference beyond the physical event. Learning to work with and respond to members and critics on social media is an art form. How to defend your online turf, and more, in today’s Social Media Roundup. Positive Spin.

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Social Media Newsletter Tips Conference 40

Associations Now

FEBRUARY 25, 2020

Also: Make a splash with a viral marketing campaign. A Tasty Lesson in Viral Marketing. Want to make noise in marketing? By leveraging this viral marketing opportunity, the J.M. Can I use this photo for my social media post? Hootsuite breaks down image copyright policies for social media.

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Social Media Team Examples Project 110

Association Adviser

MARCH 19, 2013

link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association Publishing Market Puts Digital in Focus. Visit Us at These Important Industry Events. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013.

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Georgia Directory New York Newsletter 60

Associations Now

OCTOBER 10, 2013

Plus: B2B marketers want to meet you, not tweet you. What the Twitter feud between Miley Cyrus and Sinead O’Connor can teach associations about success, and more, in today’s Social Media Roundup. — Deirdre Reid (@deirdrereid) October 10, 2013. — Deirdre Reid (@deirdrereid) October 10, 2013.

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Social Media Guidelines millennials Content 40

Associations Now

OCTOBER 9, 2013

Plus: Meet the jurors of this year’s International Event Awards. How to tweet smarter, and more, in today’s Social Media Roundup. — John Segota, CAE (@JohnSegota) October 4, 2013. — John Segota, CAE (@JohnSegota) October 4, 2013. Best Event Ever? What’s on your social media radar today?

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Social Media Tips Leadership Tools 40

Associations Now

JUNE 5, 2013

Old-school hip-hop is more than rhymes: It teaches us to remix and create fresh marketing content. Also: Kick off your event coverage with Vine. ASAE’s Marketing, Membership & Communications Conference (#mmccon) continued today, and Associations Now staff and other attendees have been tweeting about the cool stuff they’ve seen.

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Social Media Content Video Innovation 40

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

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Georgia Directory Newsletter Conference 60

Associations Now

MAY 13, 2013

Also: Can visual data be the next attraction at your event? Event attendees trolling the tradeshow floor are looking for solutions to their business challenges, and research says what they really want is face-to-face interaction with quick answers to their questions. — lizmazei (@lizmazei) May 13, 2013. ht @Convene ).

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Associations Now

MAY 6, 2013

Business retreats perfectly designed for wine lovers, and more, in today’s Social Media Roundup: Retreating At A Winery. — Mariella Irivarren (@mirivarren) May 6, 2013. Leading An Event. — De-de Mulligan, CMP (@DedeMulligan) May 6, 2013. How do you ensure your events go as planned?

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Social Media Team New York California 40

Associations Now

OCTOBER 28, 2013

More thoughts in today’s Social Media Roundup: Loosey Goosey. Who gets my information when I register at an event? — TRAVIS Inc A/V (@TRAVISInc) October 28, 2013. Where the data goes: Are we going to reach a point where privacy concerns trump the benefits that come with signing up for an event?

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Social Media Conference Communications Cost 40

Associations Now

SEPTEMBER 26, 2013

A positive firsthand account of your event fuels interest, boosts membership, and, at best, makes your organization look pretty darn good. Why you should embrace the member testimonial, and more, in today’s Social Media Roundup: True Believer. — Event Commercials (@evcmtv) September 26, 2013. .

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Social Media Conference Marketing How To 40

Associations Now

JUNE 11, 2013

You’ve hired a speaker for your event, so let them do what they do best: Speak. Give your speakers the trust they deserve, and more, in today’s Social Media Roundup. Dear Event Planner, I Hate You. — Julius Solaris (@tojulius) June 11, 2013. In his article, “Dear Event Planner, I Hate You.

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Social Media New York Video Strategy 40

Associations Now

AUGUST 27, 2013

Why associations need to stop thinking of their events in outdated ways. Speaking of which, maybe the old terms used to describe events need freshening up. With industries evolving and new directions being taken, getting people to spend money on your event requires a different kind of value proposition than it once did.

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Social Media Innovation Conference Tools 40

Associations Now

JULY 9, 2013

In this day and age, having a digital presence for your business is almost mandatory, but don’t forsake printed brochures at your next event. Whether you keep it simple or go all-out with design, a printed brochure is still a great way to promote an event or initiative. — Heidi Thorne (@heidithorne) July 9, 2013.

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Social Media Cost Innovation Products 40

Associations Now

AUGUST 30, 2013

More details in today’s Social Media Roundup: Networking > Education? — Dennis Shiao (@dshiao) August 30, 2013. In 2013, the study showed a dramatic shift—just 7.4 The company says that finding mirrors Marketing General Incorporated’s Membership Marketing Benchmarking Report , which covers U.S.

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Social Media Washington Education Report 40

Associations Now

JULY 8, 2013

In-your-face promotion can create brand awareness, but too much promotion can lead to a marketing fail. Do you really need hundreds of logos to create brand awareness at your event? Learn how to keep promotion simple but effective, and more, in today’s Social Media Roundup. Instead, keep things simple. Intriguing!

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Social Media Video Conference Content 40

Associations Now

DECEMBER 12, 2013

That, and more, in today’s Social Media Roundup: You’ve Got (Too Much) Mail. Informz answers every email marketer's biggest question. — Votenet Solutions (@votenet) December 12, 2013. — John Spence (@AwesomelySimple) December 12, 2013. Are you sending too much email?

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Social Media Library Email Marketing Resources 40

Associations Now

SEPTEMBER 18, 2013

The details, and more, in today’s Social Media Roundup. How Five Local Events Developed Key Relationships for Ben & Jerry's: [link] #eventprof. — engage (@engagegrid) September 17, 2013. — tkarow (@tkarow) September 18, 2013. Cream of the Crop. As for customers? ht @engagegrid ).

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Social Media Tips Marketing 40

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys.

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Software Industry Strategy Social Media 317

Associations Now

OCTOBER 30, 2014

Berkeley even got a few famous alums together to promote the event in a viral video: Such campaigns are becoming more common in both the United States and Europe, as alumni associations and their parent schools try to attract new audiences. How’s your alma mater reaching out to you on social media these days?

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Idea Architects

DECEMBER 12, 2012

While the degree of replication varies, I think each of the following 15 considerations are worth every conference designer contemplating for their 2013 efforts. So here is some of what I think we will/should see more of in meeting and conference design in 2013. Is every conference-goer asking for each of the 15 items listed below?

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Conference Social Media Innovation Content 60

Associations Now

SEPTEMBER 23, 2013

The benefits of an annotated conference schedule, according to an event guru. The details, and more, in today’s Social Media Roundup: Annotated Agenda. Market your event with an annotated schedule #eventprofs #assnchat #mpi #pcma [link] via @ASegar. — michael cardus (@teambuildingny) September 23, 2013.

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Associations Now

JUNE 27, 2013

Learn how to respond when things go awry at your event, and more, in today’s Social Media Roundup. — Kevin Jackson (@kevinlfj) June 27, 2013. Things might go wrong at your event, but don’t let it throw you. Things might go wrong at your event, but don’t let it throw you.

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Social Media Project Cost Content 40

Associations Now

APRIL 8, 2013

You think of an idea for your next event. tojulius : “Make your event a little less perfect and a little more innovative.” — etouches (@etouches) April 8, 2013. One of the toughest tasks for today’s associations is implementing fresh and new ideas at your events. Insipration, guaranteed.

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