Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Nimble AMS

JANUARY 26, 2022

When we started Nimble AMS 10 years ago, w e looked at ways to change the industry, to disrupt the status quo of the association management software (AMS) space and help organizations rethink what an AMS actually is. Nimble AMS is celebrating 10 years and our 30th upgrade release. Period.” .

Missouri 78

Missouri Class Software Products 78

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Higher Logic

AUGUST 17, 2017

That’s up from 2013 by a whopping $20 billion. Recruit Top Human Capital. Customers, especially B2B customers, are incredibly innovative and knowledgeable about their industries as well as the products they use. Your user group’s input will likely help you build products with fewer support issues and more market relevance.

Cost 134

Cost Products Innovation Team 134

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The report offers a positive employment prognosis for the industry. More than half of nonprofits reported not having a recruitment strategy.

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

AUGUST 6, 2015

Read: “ The American Geophysical Union is Using Data to Dig Up Industry Experts ,” by Katie Bascuas, July 30. Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Session: “Data to the People,” 9 a.m. Session: “Why Data-Driven Diversity Matters,” 3:30 p.m.

Detroit 40

Detroit Michigan millennials Certificate 40

Associations Now

SEPTEMBER 6, 2013

An Industry Pundit Says No [link] via @HuffPostTech @ekolsky. — Michael Findling (@mfindling) September 6, 2013. An Industry Pundit Says No. — Eva Sirman (@esirman) September 5, 2013. So recruit away and engage them as you harness the talent, the vision, and the drive they have to offer. Imagine if.

Social Media 40

Social Media millennials United States America 40

Associations Now

AUGUST 7, 2013

The best and brightest in association thought leaders shared their bold ideas on association membership at ASAE’s 2013 Annual Meeting. Attendees at ASAE’s 2013 Annual Meeting & Expo are heading home today after three days of learning and knowledge exchange. That’s a recruitment problem, not engagement.

Recruiting 40

Recruiting Recruitment Discount Content 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

North Carolina 60

North Carolina Tools Analysis United States 60

SCD Group

OCTOBER 10, 2012

We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Short (3-4 minutes) answers to “common questions” members and/or prospects ask about your industry/profession and/or association.

Video 40

Video Examples Sample Recruiting 40

Associations Now

MARCH 27, 2013

” Association Laboratory, a consulting firm that specializes in research and strategy, published its environmental scanning report “ Looking Forward 2013 ” [PDF] this month. One might be most interested in education opportunities for the organization’s staff, while another might want to support industry lobbying.

Team 40

Team Recruiting Recruitment Report 40

Association Adviser

SEPTEMBER 24, 2013

Source: Association Adviser eNews and Naylor, LLC, 2013. Ironically, while the tough economy has caused many companies to stop reimbursing employees for their association dues, it has created a job market in which employees are taking charge of their own career advancement. How much has your membership grown during the past 3 years?

Georgia 60

Georgia America Maryland Resources 60

Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic. That kind of sustained engagement translates to brands, too.

New York City 40

New York City Social Media New York Video 40

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Industry Strategy Social Media 317

Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. We believe peer-peer outreach is good for recruitment, but not for retention. Here are a few reminders about the human side of association membership work.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40

Associations Now

AUGUST 31, 2016

It’s a “a single layer of carbon atoms that are bonded together in a repeating pattern of hexagons” and, as Gigaom put it in 2013 , “could be the next silicon.” Barkan didn’t either when he first read about it in 2013. How does your association use LinkedIn for member recruitment?

Recruiting 72

Recruiting Recruitment Strategy Newsletter 72

Association Adviser

JUNE 18, 2013

Members and their peers consume the publication, increasing their industry and professional knowledge. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Those transactions fulfill advertisers’ return on investing in your magazine.

Directory 60

Directory Revenue Social Media Cost 60

SCD Group

JANUARY 6, 2013

During 2012, I listened to the issues facing associations at local and national association and marketing meetings: “Should we move all our publications online and if we do, what does that do for our (older) members who don’t have access to internet media?”. Meanwhile, some associations are more selective and focus on selective recruiting.

System 40

System Social Media Content Cost 40

Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. Last year I shared four spring cleaning ideas for membership pros from some experts in the industry, and over the past year the community has continued to share great tips and advice. Market Share.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. And we’ve not yet even considered the informal learning opportunities generated within our industry’s peer networks. Furthermore, utilize these individuals as content experts.

Content 100

Content Newsletter Social Media Case Study 100

Associations Now

JULY 22, 2015

At the Society of Cable Telecommunications Engineers, a group-membership plan is attracting deeper engagement with the industry’s higher-ups and boosting SCTE’s membership and training revenue along the way. ” is a question every association aims to answer while recruiting and engaging members.

Discount 40

Discount Revenue Recruiting Recruitment 40

Association Adviser

APRIL 16, 2013

How often do hear comments like these around the office or at industry gatherings? Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Hank Berkowitz, Editor-in-Chief. “Younger people aren’t joiners.” Live Events.

Revenue 60

Revenue Georgia Social Media Maryland 60

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. Naylor’s Gardner agreed.

Technology 60

Technology Video Social Media Georgia 60