Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. Visit Us at These Important Industry Events. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608).

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

MAY 14, 2013

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link]. Visit Us at These Important Industry Events.

Georgia 60

Georgia Directory Newsletter Leadership 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Visit Us at These Important Industry Events. May 29-31, 2013. June 4-5, 2013. Barry Feldman.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. Visit Us at These Important Industry Events. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

JUNE 18, 2013

Search Engine Marketing Value Proposition. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. Visit Us at These Important Industry Events. July 10-12, 2013. National Association of Trial Lawyers (NATLE) 2013 Annual Meeting. July 20-23, 2013.

Directory 60

Directory Florida Newsletter Revenue 60

Association Adviser

FEBRUARY 15, 2013

B2Community : Mobile SEO in 2013: 5 Things You Need to Know goo.gl/fb/bpwFz. 9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. March 6-9, 2013. April 3-6, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 60

Team Marketing California Survey 60

Reid All About it

MARCH 29, 2013

It’s a fascinating read about the impact social media is making on an information-dependent industry. Tagged: Content Marketing , Digital Media , Web and Social Media , Website. Lightning Round. The music of Vivaldi enhances mental alertness, attention and memory. ( Tom Jacobs, Pacific Standard ). James Fallows, The Atlantic ).

millennials 150

millennials Social Media Content Innovation 150

Reid All About it

APRIL 26, 2013

Ernie Smith from Associations Now believes the association and news industries could learn a lot from each other. But will there be enough market demand for these over-sized homes? A GigaOm conference about digital media, paidContent Live (#pclive), took place last week in New York. Nope, says Arthur C.

Utah 150

Utah Social Media Colorado New York 150

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Visit Us at These Important Industry Events. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference. June 4-5, 2013. June 9-11, 2013. Social Media Examiner. Are you wondering how to influence potential customers and prospects?

Georgia 60

Georgia Directory New York Newsletter 60

Higher Logic

JANUARY 27, 2020

Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry.

Software 317

Software Industry Strategy Social Media 317

SCD Group

JANUARY 5, 2014

Based on a review of reader numbers, here are my top 13 association blogs of 2013. As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing. So, starting in 2013, my intention is to post only three times a week. the top association blogs from 2013.

Hawaii 40

Hawaii Review millennials Leadership 40

Associations Now

OCTOBER 16, 2018

In 2013, the International Congress and Convention Association released a report highlighting five decades of consistent growth for the global meetings industry, comparing the event industry of 1963 to that of 2013. where an estimated 2 million people took part in more than 5,000 meetings between 2013 and 2017.

Report 92

Report America Industry Marketing 92

Spark Consulting

DECEMBER 13, 2022

Original Post (2013). Explaining Marketing to a Kid . Ten Tips for Creating an Effective Marketing Piece . Original Post (2013). Original Post (2013). Original Post (2013). Original Post (2013). Why Is Membership the Only Relationship? Updated Post (2022). Membership 101: Effective Renewal Cycles.

Tips 39

Tips Survey Marketing Industry 39

Potomac Core

MARCH 4, 2019

Members expect their Associations to be nimble, future focused, and having the speed and foresight to help move an Industry forward. They’re also transforming themselves into more potent and influential extensions of an Industry. In doing so, they help create a more favorable climate to drive Industry growth. Matt Zuccaro.

Industry 144

Industry Team Products Report 144

Membership Marketing

MARCH 19, 2013

The economy impacts industries differently. In our 2013 benchmarking research, we asked respondents to tell us the industry that their association serves. Then we cross tabulated the industry from the largest responding sectors with the percentage of the associations reporting increases in membership over the past year.

Industry 40

Industry Report Education Marketing 40

Membership Marketing

JULY 17, 2013

Two of our authors of the Membership Marketing Benchmarking Report will present an interactive webinar on July 30 at 2:00 p.m. EDT to review the findings from our 2013 benchmarking research. will focus on how associations have fared over the last 12 months and how the industry has evolved over the past 5 years.

Report 40

Report Marketing Survey Review 40

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. The news industry and the association industry can learn a lot from one another. — Ernie Smith (@ShortFormErnie) April 17, 2013.@

Conference 40

Conference Cost Content New York 40

Associations Now

APRIL 10, 2013

venture capital funding dropped 14 percent in the first quarter of 2013. The first quarter of 2013 was not kind to U.S. The lack of a strong exit market is keeping many funds that would like to be raising money away from investors until they can demonstrate a track record. venture capital fundraising. Firms raised $4.05

Report 40

Report Industry Massachusetts United States 40

Associations Now

JUNE 13, 2014

Among the key findings of the 2014 edition of the “Membership Marketing Benchmarking Report” was that more than 50 percent of associations reported an increase in membership. The industry continues to grow.”. Associations did, however, report less new member acquisition this year compared to 2013. Member Renewal.

Industry 40

Industry Report Review Marketing 40

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. When done properly, it can help boost the revenues for an online publication in a noticeable way.

Marketing 51

Marketing Revenue FAQ Review 51

Associations Now

DECEMBER 24, 2013

No one trend truly defined 2013 in technology, but that just means the year was even busier than usual on the tech front. Twelve months ago, I called 2012 “the cloud’s year,” and it was a pretty good year for cloud computing in 2013, too. Read on for some of the year’s defining story lines.

Software 40

Software Technology Conference Industry 40

Blue Sky eLearn

JULY 31, 2018

Since 2013, enrollment has decreased by 3% every year in higher education institutions across the board. As more and more millennials become leaders in their industries, I think the new standard of prerequisites to get a job will be less dependent on a four-year degree. From College Decline. And Your Association.

millennials 174

millennials Certificate Education Technology 174

Associations Now

AUGUST 25, 2016

It can be heartbreaking for industry sectors, too. After some research, CMI found that while many consumers were, in fact, actually buying and using canned foods, there was room for growth, said Sherrie Rosenblatt, CMI’s vice president of marketing and communications. “We Enter the Cans Get You Cooking campaign.

Industry 40

Industry Metro Press Release Video 40

Associations Now

NOVEMBER 12, 2014

But rather than sit on the sidelines, a key industry group is pushing its members to be proactive on the issue. The study, covering data from the National Poison Data System between 2012 and 2013, found that 17,230 children were exposed to the pods, leading to more than 750 hospitalizations and at least one death.

Industry 40

Industry Products System Marketing 40

Velvet Chainsaw

JANUARY 2, 2013

Time to think of what trends might have an impact on conferences and meetings in 2013. Here are five trends to watch during 2013. The thought is that flashing a logo in the midst of dozens of other logos in front of potential cynical consumers equals marketing return. It’s that time of year again. Five Trends To Watch.

Conference 40

Conference Content Marketing Examples 40

Experts in Membership Marketing

OCTOBER 29, 2013

"Components and the Race to Membership: 10 Tips to Develop and Effectively Use Components in Membership Marketing" Presenters: Erik Schonher, Vice President, Marketing General Incorporated Trevor S. Whether components are organized/defined by location, industry, interest, or other delineators, they are a valuable untapped resource.

Tips 28

Tips Revenue Marketing Content 28

Associations Now

DECEMBER 10, 2014

With large audiences and wide musical appeal, the Country Music Association is pushing hard on the marketing angle to sell its industry—whether it’s selling to brands or selling to new continents. But country music is a huge business, and if you’re a marketer, you’re missing out big time.

Marketing 40

Marketing Industry Report How To 40

GlowGlobally

JANUARY 25, 2013

In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Sales & Marketing.

Marketing 60

Marketing Products Certificate United States 60

Velvet Chainsaw

SEPTEMBER 8, 2016

In 2013, we partnered with Tagoras on a research project and produced The Speaker Report. The Advanced Marketing Institute has a free headline analyzer tool that totally rocks. You’ll need to choose the type of business or industry to adopt, which most often for business-to-business conferences is “Business & Professional Services.”

Conference 40

Conference Marketing Education Class 40

Associations Now

FEBRUARY 25, 2015

The music industry’s “street date” is about to be synonymous with payday for a lot of people. IFPI CEO Frances Moore, who spoke to Music Week editor Tom Pakinkis , didn’t confirm the date outright, but she did strongly imply that a standardized day is the direction in which the music industry is headed.

Industry 40

Industry Proposal Report Project 40

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills.

Marketing 40

Marketing Newsletter Video Cost 40

Associations Now

DECEMBER 11, 2014

But the group does have some other problems on its hands—an aging industry and new consumer types—that call for innovation. Tree Trends The data from the National Christmas Tree Association’s annual consumer survey provides an interesting glimpse at how people shop for Christmas trees: • In 2013, consumers purchased 33.02 per tree; 14.7

Industry 40

Industry millennials Survey Recruiting 40

GlowGlobally

MARCH 31, 2014

This article was developed from a presentation made by Ajay Bhojwani, deputy managing director MCI Middle East at the CESSE Annual Meeting in 2013. For US associations, finding ways to build and grow chapters and components in emerging markets will play an important role in defining locally relevant member value. .

Case Study 60

Case Study Marketing Project Metro 60

Mariner Management

NOVEMBER 23, 2020

Your association and chapters probably face the same challenge the International Interior Design Association (IIDA) wrestles with: filling the industry and association leadership pipeline. The focus was on designers with at least 3 years and a maximum of 8 years of experience in the design industry.

Charlotte 62

Charlotte Austin Leadership Maine 62