Velvet Chainsaw

NOVEMBER 8, 2013

Many conferences struggle with flat or declining revenue from exhibitors and sponsors. If your event attracts the right attendees, on the other hand, you have an opportunity to strategically grow sponsorship revenue. Selling lots of low-priced visibility options instead of embracing a strategy of fewer, bigger sponsorships.

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Velvet Chainsaw

SEPTEMBER 3, 2013

Her responsibilities included directing both a show and member marketing strategy, along with, sponsorship and advertising sales for Campus Market Expo (CAMEX), a Trade Show News Network (TSNN) top 150 show. Two critical needs of organizations seeking annual meeting improvement are increasing attendance acquisition and sponsorship revenues.

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Associations Now

AUGUST 9, 2013

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. While AGC’s goal was to sell $250,000 in sponsorships and exhibits, it sold $305,000 and netted $183,000 for the organization—$58,000 more than its net-revenue goal. So just how did they get there?

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Aaron Wolowiec

JULY 16, 2013

Jeff De Cagna, founder of Principled Innovation LLC. To start us off, I spoke with Jeff De Cagna , founder of Principled Innovation LLC. It lays the groundwork for new strategies and helps association leaders plunge into a future that may seem murky, at best. Below is my Q and A session with De Cagna.

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Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. What surprised us most in 2013? Plotke lamented that associations tell her non-dues revenue is more important than ever. Can associations improve their IQ (innovation quotient)?

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Tom Morrison

DECEMBER 5, 2013

It''s December 2013 and every association is about to embark on a new year. A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. Revenue Per Member on a Quarterly Basis.

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Associations Now

JANUARY 23, 2015

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.

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Associations Now

NOVEMBER 12, 2013

No matter how innovative your culture is, if you can’t act on your big ideas effectively, they’re of no use. That’s why clear, well-considered project management is so important to your strategy. “These products, in just a handful of years, took Twitter’s revenue from zero to hundreds of millions of dollars.”

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Associations Now

APRIL 27, 2016

“Essentially what we’re doing strategically with this whole concept around Plantae is we are separating the strategy around how we engage and grow our audience,” says Susan Cato, director of digital strategy and member services at ASPB. ASPB decided the traditional approach wasn’t going to work anymore.

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Velvet Chainsaw

MARCH 25, 2013

While most associations crave non-dues revenue, sometimes the expo portion of your program is a drag on profit speed. Whether your revenue is steady or not, this is a huge concern. Before you make a go/no-go decision for your expo, consider other revenue streams to diminish your risk. Are you stunned by this statement?

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Velvet Chainsaw

MARCH 20, 2013

While most associations crave non-dues revenue, sometimes the expo portion of your program is a drag on profit speed. Whether your revenue is steady or not, this is a huge concern. Before you make a go/no-go decision for your expo, consider other revenue streams to diminish your risk. Are you stunned by this statement?

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Velvet Chainsaw

AUGUST 21, 2013

For that reason, applying the Promotion/Prevention concept as a framework can help in your conference design and attendee-acquisition strategy. On the other hand, Promotion-dominated groups are motivated by content that is focused on innovation, risk-taking, and making progress. Thinking broadly: 1. What about incentives for audiences?

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Associations Now

MAY 30, 2014

The one-day meeting brings together association and independent event executives to discuss meetings and tradeshow strategy with their peers and hear from those inside and outside the meetings space about trends affecting the industry. Our strategy was to embrace this disruption.”. Maintain Your Relevance. ” Loggia said.

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Associations Now

JUNE 25, 2014

and Jeff De Cagna, FASAE, chief strategist and founder of Principled Innovation. Grefe said that AIGA’s new membership structure was conceived in tandem with a new set of strategies also aimed at greater engagement. AIGA] “ Want Your Members’ Opinions on Strategy? ” November 20, 2013. •[AAM]

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Associations Now

AUGUST 12, 2013

” The newspaper industry has had a terrible decade, losing ad revenue by the tanker-load, cutting publication frequency, and shedding staff. Bezos is arguably the greatest living innovator in the American technology business, but you won’t find the word “innovate” anywhere in his letter.

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ChatterBachs

MARCH 15, 2013

I had the privilege of attending the ASAE Great Ideas Conference in Colorado Springs at The Broadmoor March 10-12, 2013. Helping Your Association’s Innovators, and Generating Non-Dues Revenue, Jeff Glassie, Whitney Kulesz. Innovation in a Box , Rick Johnston and Becky Granger. Think about it.

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Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number.

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Association Adviser

MAY 14, 2013

Mobile apps are promising, but we’re still trying to figure out how much revenue you can generate from them, said Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). “You don’t have to be the first to market or the earliest adopter. .

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