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A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

Enter The Graphene Council , an organization founded by Terrance Barkan, CAE, nearly three years ago to serve researchers and entrepreneurs in the emerging nanotechnology field of graphene. Barkan didn’t either when he first read about it in 2013. So, do these LinkedIn methods work for more established organizations?

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Association Evolution: What Association Leaders are Thinking About for 2013 and Beyond

Portage Group

Well, it''s 2013 and we''re still here. So, to kick off 2013 on the ARC blog, I thought I''d share four (just four!) Recruitment and Retention: We all have been hearing about this for years - the baby boomers are leaving the workforce and there aren''t enough people behind them to fill the gap.

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2013 Membership Marketing Observations

Membership Marketing

Membership organizations are using Google Search and Content, Facebook and LinkedIn ads, Google Remarketing, and web ads to initiate a dialogue with a prospective member by gaining an email opt-in request to start and relationship with the organization. What have you observed in your 2013 membership marketing experiences?

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Free Download of the 2013 Membership Marketing Benchmarking Report Now Available

Membership Marketing

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. A final and full printed report has also just been mailed to all of those organizations who participated in this year’s research. 2013 Benchmarking Survey' Please download your copy of the report now and let me know what you think.

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Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

The latest Fundraising Effectiveness Project survey revealed that less than half of charitable donors contributed to the same organization two years in a row. Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. Smaller organizations can be successful but it is tougher.”

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Thursday Buzz: Where Associations Saw Their Membership Grow in 2013

Associations Now

Early results from a new study show that recruitment, not renewals, drove member growth for many associations. For many organizations, membership is looking pretty solid these days, thanks to all the new faces. “Innovation is something that people and organizations do better when they are constantly working on it.”

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I Wasn’t Kidding, LinkedIn is Moving Fast

YourMembership

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. At the end of 2013, many analysts predicted that LinkedIn would capitalize on this new wave of growth. It’s a virtuous cycle.”. He’s correct.