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Nonprofit Report: Companies Not Utilizing Social Media for Product Recalls

Associations Now

Kids In Danger (KID), a group focused on the safety issues around consumer products for children, released a new report this week that dives into a decades worth of data analysis on product recalls. “However, the number [of] units recalled increased in 2014. “However, the number [of] units recalled increased in 2014.

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Social Media Roundup: Your Event, Sunny Side Up

Associations Now

More in today’s Social Media Roundup: Don’t Let the Weather Stop Ya. — Cincinnati USA CVB (@CincyUSACVB) January 28, 2014. — Bryan Wempen (@bryanwempen) January 28, 2014. What’s the coolest piece of data analysis you’ve seen lately? ht @ bryanwempen ). Tell us about it in the comments.

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New report: Association marketing has a ways to go

Aaron Wolowiec

It requires creativity, strategic planning, vision and data analysis. Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Marketing is much more difficult than most people think. A few things to consider. (My My two cents here.).

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Social Media Roundup: Presenters, Be Ready for Anything

Associations Now

Thoughts on that in today’s Social Media Roundup: Many Sizes Fit All. — KiKi L'Italien (@kikilitalien) August 12, 2014. — Incline Marketing (@InclineMktg) August 13, 2014. The post Social Media Roundup: Presenters, Be Ready for Anything appeared first on Associations Now.'

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Social Media Roundup: Overcoming the Millennial Hurdle

Associations Now

— Keri Cascio (@keribrary) March 18, 2014. — Amy Linert (@AmyPR) March 18, 2014. Dan Sullivan over at Social Media Today has an interesting post about Facebook’s “silent majority.” The post Social Media Roundup: Overcoming the Millennial Hurdle appeared first on Associations Now.'

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Please Vote for SXSW 2014 Panel: What Social Media Analytics Can’t Tell You

Beth Kanter

What Social Media Analytics Can’t Tell You. That’s the title of my proposed panel for SXSW 2014. Here’s the description: Social media analytics can help you understand the active members of your social media audience, but what about the people who aren’t posting?

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Study: Employers’ Need for Stricter Social Media Policies Increasing

Associations Now

A new survey finds employers are becoming more likely to discipline employees who misuse social media at work or home. Though an increasing number of workplaces are instituting formal policies restricting social media use, the study argues that employers should go even further.