Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Associations Now

MAY 20, 2019

Some might have a sunnier mindset , but when a story like the 2014 Heartbleed exploit hits, it only bolsters the case of skeptics. Internet-based tools, mobile apps, marketing technology, and cybersecurity had the highest percentages of open-source code in their bases, with martech in particular built around 78 percent open-source software.

Software 96

Software Strategy LMS Tools 96

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Association Adviser

MAY 20, 2014

.” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people.

Technology 60

Technology How To Video Social Media 60

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities.

Social Media 100

Social Media Survey Video Technology 100

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Re-thinking membership. Measuring social media.

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession.

Survey 40

Survey DC Revenue Report 40

Mizz Information

JANUARY 19, 2014

As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. How are your communications and marketing and membership departments staffed to handle this ever changing landscape? Photo credit ).

Communications 40

Communications Strategy Social Media Maine 40

YourMembership

JULY 27, 2015

And while there wasn’t a specific session on Learning Management Systems , I heard from a number of association executives asking questions about LMS’s and what they need do be doing for their associations regarding this technology. And like with most technologies, those costs can be substantially impacted by not being prepared.

LMS 150

LMS Ohio Learning Management System Cost 150

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

Velvet Chainsaw

NOVEMBER 21, 2014

As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, email marketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?

Technology 40

Technology Conference Class Cost 40

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Another 28.3

Strategy 40

Strategy Revenue Content Technology 40

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

Michigan 190

Michigan Certificate Handbook Directory 190

WBT Systems

APRIL 25, 2017

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. EDUCAUSE implemented a digital badge program in 2014.

LMS 252

LMS Certificate Library Education 252

Velvet Chainsaw

MAY 29, 2014

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. So what’s a conference marketer to do? Over the past few years, there has been a huge shift from traditional to inbound marketing.

Social Media 40

Social Media Conference Strategy Price 40

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. video email marketing (23 percent). Who’s paying for online video production?

Video 40

Video Report Marketing Email Marketing 40

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

Marketing 40

Marketing Email Marketing Report Content 40

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide. How to keep up with the changing demands driven by technology advances.

Case Study 150

Case Study Arizona Social Media Revenue 150

Velvet Chainsaw

JANUARY 14, 2014

More companies are demonstrating their products and services via digital technology rather than face-to-face events. As an organization, you need to shift those revenue dollars from industry suppliers by developing a strategy around your sponsorship offerings. No marketing investment is easy to measure. Calculating cost savings.

Conference 40

Conference Marketing Revenue Maine 40

Association Adviser

NOVEMBER 19, 2013

But that’s the approach many associations seem to be following when it comes to taming the technology beast. To help your figure out where to devote your tech energies for 2014 and beyond, we reached out to some of the association world’s best technology minds for guidance. Sound familiar? We’re wired to our work 24/7/365.

Technology 60

Technology Social Media Ohio Louisiana 60

Potomac Core

SEPTEMBER 14, 2016

With technology capabilities you can link buyers, sellers, and suppliers throughout the world, so why not capture the entire industry? Similar to internal company meetings, association board members prioritize the most impactful strategies. Go Beyond Traditional Boundaries. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

Association Success

OCTOBER 25, 2018

The broadening of the scope reflects our conviction that learning businesses can share and learn from one another across a wide range of topics, from strategy and high-level goals to specific operational choices around virtual events, even if they are structured differently. Top Barriers: Complexity of Technology, Cost, and Attendance.

Report 60

Report Survey Revenue Cost 60

Associations Now

JUNE 17, 2014

Anthony Shop, co-founder and chief strategy officer at Social Driver, outlined three techniques associations can use to help ensure successful social strategies and greater connections with members at ASAE’s 2014 Marketing, Membership, and Communications Conference. Progress is social not technological,” Shop said.

DC 40

DC Washington Innovation Strategy 40

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28

Associations Now

MARCH 7, 2014

Why you shouldn’t be too satisfied with your social strategy. Also: New conference technology that turns anyone’s smartphone into a microphone. Some thoughts on complacency in your marketing strategy in today’s Social Media Roundup: Shifting Ground. — Ottawa-Gatineau CSAE (@ogcsae) March 7, 2014.

Social Media 40

Social Media Strategy Communications System 40

Associations Now

AUGUST 25, 2017

A new partnership gives a large Chinese retailer access to cutting-edge supply-chain technology. APICS, the supply-chain association, gets access to a tough market to penetrate. Abe and the board set an end-to-end supply chain strategy in 2010 or thereabouts, and part of that strategy was a direction on globalization,” he says.

Strategy 40

Strategy Technology Tips System 40

Associations Now

DECEMBER 3, 2014

It’s the strategy of Elizabeth Holmes, the founder of the medical health technology firm Theranos and, at age 30, the world’s youngest self-made female billionaire. — Jamie Notter (@jamienotter) December 3, 2014. Being a successful leader doesn’t necessarily mean having a public face. Not Holmes.

Leadership 40

Leadership Committee Technology Strategy 40

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

Tips 52

Tips Social Media Resources Directory 52

SCD Group

APRIL 6, 2015

In adopting a digital mindset, the digital program represents the largest capital purchase of 2014. And, the company doubled the size of its technology/digital staff. Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. What are your digital strategies?

Detroit 40

Detroit millennials Technology Strategy 40

Plexus Consulting

JUNE 6, 2014

The price alone is enough to create an inequality in the market, providing wealthier and more developed firms with the ability to gain a competitive advantage in evaluating the data faster and cheaper. But data alone means little in the competitive market if you can’t find a way to offer its services to your customers. 04 June 2014. [2]

Software 40

Software Survey Cost System 40

Association Subculture

APRIL 18, 2014

As of March 2014, unemployment rates in the United States for youth aged 20-24 hovered around 12%. Associations need to take a closer look at how the jobs market is working both here in the United States and internationally and better prepare individuals to enter the workforce. However, globally youth unemployment continues to rage.

United States 100

United States millennials Education Products 100

Associations Now

APRIL 7, 2014

“I went to … the ASAE technology conference, and there I did some market research. ChatterBachs) April 7, 2014. “If emerging markets are attractive, why is so much investment capital flowing to mature markets? — Jay S Daughtry M.Ed. But Reilly says there’s room to do more.

Social Media 40

Social Media Review Innovation Technology 40

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

Mooc 72

Mooc Course Video Education 72