Higher Logic

SEPTEMBER 28, 2016

Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. Even more crucial, these insights must be applied to your product or service. That in turn enhances the value of the brand to customers and the market.

Social Media 120

Social Media Products Cost Communications 120

Associations Now

JUNE 23, 2014

You can be an innovator without panicking, as one critic of “disruptive innovation” argues. So, what did you do to innovate and respond to disruption today? “Companies that were quick to release a new product but not skilled at tinkering have tended to flame out.” Or so the logic goes.

Innovation 40

Innovation Technology Leadership Products 40

Associations Now

JANUARY 8, 2016

Two recent articles suggest the tradeshow model is changing, or perhaps even dying, when it comes to product launches. This week I came across two articles on Inc.com that got me thinking about the future of association tradeshows, particularly when it comes to launching new products and services.

Products 40

Products Press Release America Industry 40

Associations Now

MAY 17, 2013

85 % The percentage of Americans who have a mobile subscription of some kind, with the vast majority of those reaching data speeds of 3G or higher, according to the MMA Mobile Marketing Economic Impact Study. million in 2015. billion by 2015. It also predicts the industry will explode financially, jumping from $6.7

Marketing 40

Marketing Industry Innovation Products 40

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind.

LMS 150

LMS Ohio Learning Management System Cost 150

Associations Now

JULY 26, 2016

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play. Influencer marketing, as a result, helps them pay the bills.

Marketing 40

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Association Success

DECEMBER 19, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Products enhanced by data that are continuously improved (e.g., He serves as a virtual CEO of an entirely virtual organization.

Products 62

Products Industry Cost Technology 62

Aaron Wolowiec

JUNE 23, 2015

“Unfortunately, while we’ve been busily building and marketing the programs, products and services we think our audiences might like, the world has changed,” write Elizabeth Weaver Engel , CEO & chief strategist, Spark Consulting LLC, and Anna Caraveli , managing partner, The Demand Networks LLC, in their new whitepaper. “In

Products 100

Products Innovation Revenue Member Engagement 100

Associations Now

JANUARY 13, 2020

At that time, the forum was on the way to releasing its successor USB-C, which appeared in a big way on Apple laptops starting in 2015. And when names and labels aren’t clear, it’s harder for consumers to take advantage of the innovations being offered. It needs to explain what that product does.

Technology 75

Technology Products Marketing Innovation 75

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Sometimes associations hear about the latest trend in technology, a way others are raising funds with sponsorships or in isolation they ideate an innovative benefit.

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Higher Logic

JANUARY 9, 2018

Some of it is baristas, years of experience, and market research. Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. That’s exactly what happened recently, in 2015 and 2016, when Starbucks introduced coconut milk and almondmilk as part of their regular menu. The result?

Products 180

Products Innovation Press Release Review 180

Association Success

JANUARY 29, 2018

At the Ohio Society of Chartered Professional Accountants, we embraced the power of micro-learning back in 2015. We wanted to model better educational practices and learning innovation. It was easy to shift into micro-learning from a production perspective. For us, this meant creating stand-alone, ten minute video increments.

Ohio 62

Ohio Education Products Video 62

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Innovation Trigger. The concept of distributed ledgers has usefulness outside of its thriving use in financial transactions and currency speculation, and it is actively triggering innovation in healthcare IT.

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.orgCommunity

AUGUST 22, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Products enhanced by data that are continuously improved (e.g., He serves as a virtual CEO of an entirely virtual organization.

Products 40

Products Industry Technology Cost 40

Associations Now

JUNE 29, 2016

More than two-thirds of France’s ice cream industry—including a few big names you might be familiar with in the American market—will join forces as part of the Association des Entreprises des Glaces. billion in sales in 2015 and growing at a rate of 2 percent yearly.

United States 41

United States Revenue Industry Innovation 41

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. As always, I am ALL IN on Higher Logic.

Portland 31

Portland Press Release Team Software 31

Associations Now

JANUARY 25, 2017

The report, says the technology trade group, highlights a trio of places [PDF] where the technology sector could struggle if the Brexit doesn’t go smoothly: Market access: The report says the goods and services that the industry creates and builds from could face new challenges if new export rules take hold.

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Report Industry Technology Products 40

Associations Now

MAY 7, 2015

Roller skating rink owners, coaches, and judges will learn how to improve their business and reach new customers, as well as discover the latest innovative products and services. Conference: 2015 RSA Convention and Trade Show. He’ll share strategies for managing teams to be as productive and effective as possible.

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Associations Now

APRIL 9, 2015

The group revealed at its 2015 SNAXPO event in Orlando that it is looking to expand its membership base to make different kinds of food manufacturers feel more welcome. But as Convenience Store Products notes , consumers are pushing for healthier ingredients in both cases. Well, the Snack Food Association is about to find out.

Strategy 40

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Associations Now

OCTOBER 13, 2015

Arizona associations dedicated to fostering business innovation and startups signed an agreement with a Mexican counterpart organization last week to help further business development in the U.S. and Mexico. Three groups are joining together to help foster the growth of startups in Arizona and Mexico. Zylstra, president and CEO of ATC.

Arizona 40

Arizona Phoenix United States Innovation 40

Associations Now

JANUARY 7, 2015

As it gets underway this week in Sin City, the International Consumer Electronics Show offers lessons in event planning that can inspire innovation in association tradeshows of all kinds—even if they don’t feature the latest cool gizmos. The exhibit hall at CES, which opened on Tuesday, is where most of the magic happens.

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Las Vegas Innovation Technology Event Planning 40

Associations Now

MAY 10, 2017

Chipotle was a breakout success in the restaurant industry’s fast-casual space, but in 2015 the company was in full on crisis mode. It was a sobering moment,” Espey said in an interview last week after his keynote session at ASAE’s Marketing, Membership & Communications Conference (MMCC). A supply chain issue led to an E.

Denver 78

Denver United States Strategy Innovation 78

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). How to improve your SEO with a topic-driven content marketing approach. Host: Community IT Innovators.

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LMS Content Learning Management System System 39

Association Navigator

OCTOBER 8, 2012

By 2015, according to Cisco Systems, the entire world will have as many mobile Internet devices as human beings (7.1 Gatorade has created a mission control center in the marketing department at its Chicago headquarters. Social media allow activists to converse with their stakeholders – not just broadcast messages one way.

Social Media 100

Social Media Chicago Report Communications 100

Beth Kanter

JANUARY 2, 2015

I didn’t do a complete unplug, as we’re so dependent on the Internet for information in navigate our daily lives, which is a huge change since I first got online in 1993. And, now with those beautiful sunsets behind me, I look ahead to 2015. I have a couple of New Year’s rituals that help prepare me for a new year.

San Antonio 28

San Antonio North Carolina Omaha Social Media 28

Associations Now

SEPTEMBER 15, 2014

Smartwatch Etiquette When Apple’s smartwatch hits the market early next year, it’s probably going to be a mega-seller, much like any new product the company releases. Apple Watch, due out in early 2015 , joins a category of products that includes the Pebble , Motorola’s Moto 360 , and the Samsung Galaxy Gear , among others.

Industry 40

Industry Products Education Innovation 40

GlowGlobally

NOVEMBER 24, 2010

Market & Biz Plan. Categories: MARCOM , Market & Bus Planning , MegaTrends & Research , Product Mgmt. billion by 2015. Emerging market governments want a good local supply of 21st Century workers to help their domestic companies compete. GrowGlobally.org. Membership. Public Affairs. by Peter Turner.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Associations Now

APRIL 7, 2015

Microsoft has spent the past year shaking off many perceptions about its products and corporate structure—particularly the company’s willingness to play nice with others. But looking at market realities, the suggestion honestly makes a lot of sense. Microsoft did something last week that left my mouth agape.

Software 40

Software System Innovation Technology 40

Tom Morrison

DECEMBER 15, 2014

I have had the fortunate pleasure of being around some of the most innovative for-profit business owners in my life. As you approach 2015, you have two choices when dealing with these uncontrollable dynamic shifts: Battle the waves of change and fight against the stream, or Adjust your sails and sore with the waves. I always say."There

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Price United States Technology Cost 40

GlowGlobally

APRIL 29, 2009

Market & Biz Plan. « Enterprise Level Product Management & Sales in Europe. Categories: Market & Bus Planning. Since 2000, emerging market countries have led the world in economic growth. Here is an interesting view of Singapore in 2015. Market & Bus Planning (44). Product Mgmt (13).

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Association Subculture

AUGUST 2, 2011

There are certainly levels of WIFM considerations in memberships, conference attendance and other consumable products that we offer. But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. innovation. (6). marketing. (2). knowledge.

Leadership 100

Leadership Social Media United States Conference 100

Beth Kanter

JANUARY 4, 2016

During January, I review my work routines, systems, and rituals to redesign or tweak them to improve productivity. Rituals and routines have many benefits for your personal effectiveness. Innovation Lab Facilitation : For the past few years, I’ve trained in and designed and facilitated innovation labs using the Luma Institute Methods.

Iowa 28

Iowa San Antonio San Francisco Miami 28

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. I’ll be happy to feature it as long as it’s not product-centric. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Tue 2/19 at 2 p.m.

Social Media 170

Social Media DC System Technology 170

Nimble AMS

OCTOBER 17, 2018

The modern association understands the need for a detailed view of its membership to drive: data-based decision making, which requires that the data be easily gathered, maintained and reported on; and modern marketing, which requires easily slicing and dicing membership data so the right message is delivered to the right person at the right time.

Software 84

Software Association Management Innovation System 84