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Social Media for Associations: Challenges and Opportunities

Association Navigator

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.

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Free Download: 2015 Membership Marketing Benchmarking Report

Membership Marketing

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40
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The makings of marketing mavens

Aaron Wolowiec

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100
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Association Subculture: Beloit College Mindset List 2015 vs Your.

Association Subculture

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). social media. (3).

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Just Released: The 2016 Membership Marketing Benchmarking Report

Membership Marketing

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

Report 40
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Best 2014 Blogs from Our Association and Alliance Management Company

Virtual

Our website page on association board support services is actually our most visited page overall—so we know many groups are looking for resources and advice related to building more effective leadership. But alliances don’t need to establish a presence on all of today’s busy social channels.

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Establishing the Business Value of Online Communities

Higher Logic

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. And if so, how?