Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. We’ve built our company around helping you improve customer and member engagement.

Sample 100

Sample Marketing Conference New York 100

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

YourMembership

MAY 8, 2015

Your organization and your members are not the customer, you are the product. Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy. Join Elizabeth Weaver Engel, M.A.,

Member Engagement 150

Member Engagement Tools Software Cost 150

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). These additions are having a significant impact on our new Member Engagement Platform, which JP demonstrated during his presentation. What I saw there (at Xperience 2015) is impressive.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. What set the stage for Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Marketers want inspiration for new campaigns. Example 3: City of Hope Community.

Examples 156

Examples Software Newsletter Review 156

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Associations Now

FEBRUARY 25, 2020

If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. Identify member multipliers. What does that mean? Take a stance.

United States 93

United States Member Engagement Member Experience Innovation 93

Potomac Core

MARCH 4, 2019

Members hire Tomorrow’s Associations because they sit at the cutting edge of change and: In a time of political gridlock, they are perceived as increasing spheres of influence. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Matt Rowan.

Industry 144

Industry Team Products Report 144

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Newsletter Social Media 150

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. 72% conversation rate for an unanswered thread automation rule email asking select members to respond to threads without replies in the community. Introduced marketing automation , powered by Informz. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

Social Media 150

Social Media Revenue Recruiting Recruitment 150

Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event. A conference.

San Francisco 120

San Francisco Class Austin Boston 120

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. These tools help communication staff learn more about member preferences and provide a data-based foundation for more targeted communication.

Communications 60

Communications Revenue Social Media Survey 60

YourMembership

MARCH 12, 2013

She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Virtually every type of business that we deal with is incorporating gaming into their strategy thanks to gamification. Businesses and organizations are using this tactic to create brand awareness and drive user engagement.

Organization 150

Organization Florida Newsletter Social Media 150

Aaron Wolowiec

JUNE 23, 2015

“Unfortunately, while we’ve been busily building and marketing the programs, products and services we think our audiences might like, the world has changed,” write Elizabeth Weaver Engel , CEO & chief strategist, Spark Consulting LLC, and Anna Caraveli , managing partner, The Demand Networks LLC, in their new whitepaper. “In

Products 100

Products Innovation Revenue Member Engagement 100

Higher Logic

MARCH 1, 2016

In the past, there was no one to moderate, reply to discussions or help with an overall engagement strategy. The new Higher Logic community manager would act as both a SAE team member and work behind a team of industry experts and community professionals from Higher Logic. Members also chastise people who put up job postings.

Industry 120

Industry Resources Team Process 120

Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

Communications 60

Communications Content Report Social Media 60

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We Chapter Communities.

Team 120

Team eBook Conference Examples 120

Associations Now

JUNE 25, 2015

In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. How has your social media strategy changed in the last couple of years?

Social Media 40

Social Media United States Survey Video 40

Associations Now

AUGUST 27, 2014

Wagner says AOA knows its potential market size is as high as 3,500 managers of ear, nose, and throat practices, but its membership levels have long hovered just below 1,000, an obvious symbolic milestone the association would like to surpass. She says AOA’s market is also particularly difficult to reach.

Sample 40

Sample Nashville Discount Revenue 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. When Satisfying Member or Customer Needs is not Enough: Connecting with the Heart From SocialFish What does satisfying customer or member needs (and I use these terms interchangeably) really mean? Manage the Member Lifecycle. Find the need.

Discount 40

Discount Price eBook Recruiting 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

San Francisco 40

San Francisco Discount Video System 40

Associations Now

DECEMBER 18, 2014

Maybe the problem you have isn’t keeping members engaged —it’s reconnecting with ones who have faded from view. Speaking of Socious, the online community firm shows up on a list of “ Hot Online Community Platforms for 2015 ,” selected by Online Community Results and SocialFish.

New York City 40

New York City Social Media New York Tips 40

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. High Conversion Rate: ◦ Engaging with your audience live, and.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. High Conversion Rate: ◦ Engaging with your audience live, and.

Organization 28

Organization San Francisco Social Media Austin 28

Associations Now

SEPTEMBER 9, 2015

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., membership) sales.

Minnesota 40

Minnesota Analysis Certificate Sample 40