Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. MCI released a benchmark survey report on AI adoption in associations. Sponsor perspectives.

Maryland 272

Maryland LMS Revenue Strategy 272

Socious

MARCH 18, 2016

This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy. Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog.

Tips 100

Tips Strategy Marketing Association Management 100

Reid All About it

JUNE 3, 2016

. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. – Association Management 101 (North Carolina).

North Carolina 150

North Carolina Raleigh Marketing Conference 150

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. Let’s set the table with a few figures: There are more than 357,000 community associations in the U.S. It’s time to make a change.

Association Management 130

Association Management Charlotte Report Technology 130

Higher Logic

MARCH 6, 2020

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Meet 9 Award-Winning Higher Logic Customers.

Certificate 156

Certificate California Tips Innovation 156

YourMembership

DECEMBER 23, 2015

Technologies like mobile apps, wearables, and the Internet of Things are sure to shift the way associations cater to their members and the millennial generation. The next shift in the association market will be mobile networking and connecting cloud data.

millennials 150

millennials Video Social Media Technology 150

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7%

Revenue 52

Revenue Learning Management System Course eBook 52

Association Adviser

JULY 10, 2017

This month, Association Adviser sat down with Andy Curliss, chief executive officer of the North Carolina Pork Council (NCPC), to chat about a job he was tapped for in November 2016 after 20 years of working as an investigative reporter and editor for The News & Observer (Raleigh) and as a division head for Gelia, Wells & Mohr, Inc.,

North Carolina 120

North Carolina Raleigh Content Communications 120

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.

millennials 100

millennials Member Engagement Video Software 100

Elevating Engagement

SEPTEMBER 6, 2023

Association Brain Food Launched in 2016, Association Brain Food is the weekly publication where association management expert and author Deirdre Reid shares her curated list of articles, free educational events, and resources.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

GlowGlobally

JULY 26, 2016

Sunday, August 14, 2016 2:00 PM – 3:30 PM. Many “global” associations have no formal global strategy, are conducting little local marketing, and are disappointed with the results of their international partnerships. Florence Chua , Director – Association Management and Consulting, MCI China.

Handbook 60

Handbook America Marketing Strategy 60

Ungrated

NOVEMBER 18, 2022

The Foundation for Community Association Research has released a new interactive webpage for residents, housing stakeholders, and researchers to examine and compare community association governance, management, amenities, and overall satisfaction across the U.S.

Technology 73

Technology Survey Cost Report 73

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

WBT Systems

APRIL 25, 2017

So increasingly, non-profit associations must compete in a “for-profit” manner to win business for their continuing education programs. Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. What is the “Skills Gap” Problem?

LMS 252

LMS Certificate Library Education 252

Reid All About it

MARCH 19, 2021

Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Rebecca Miller, Senior Manager, Marketing, Splash.

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LMS Nashville Strategy Video 370

.orgSource

MARCH 6, 2023

Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. We used the power of collaboration to share ideas that make us effective leaders who members trust to deliver on promises and build a successful future.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

.orgSource

JUNE 5, 2023

An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. We’re pleased to report that since the program’s launch in 2016, more than 7.7

Leadership 88

Leadership United States Resources Committee 88

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit. 1 CAE credit.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JUNE 10, 2016

Presenter: Shelly Alcorn, CAE, principal, Alcorn Associates Management Consulting. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance.

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System millennials Member Insights Recruiting 150

Reid All About it

MARCH 15, 2016

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. But how do you find time to manage it? My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals.

Social Media 150

Social Media How To North Carolina Directory 150

Reid All About it

SEPTEMBER 9, 2016

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Presenters: Shelly Alcorn, Principal, Alcorn Associates Management Consulting. Host: ASAE Marketing Section. 1 CAE credit. Host: iCohere.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Discover other apps and tools that can make travel and meeting management more manageable. Presenter: Kathy Cohen, Head of Marketing, EverThere.

North Carolina 150

North Carolina Austin Innovation Washington 150

Socious

DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. After all, why would your members want to see a call-to-action to join your association when they’ve already paid their dues? Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years.

Software 100

Software How To Tips Member Experience 100

Reid All About it

JUNE 16, 2017

Your weekly list of free webinars and events for the association community… If your association plans to get a new association management system (AMS) in the next few years, or you want to learn more about AMS selection and implementation, or you just have an abnormal interest (hello!) More info/register.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Membersuite

JUNE 6, 2023

Let this stat from Gartner sink in: “The share of employees willing to support enterprise change collapsed to just 38% in 2022, compared with 74% in 2016.” You’re thinking, “That percentage has got to be better at our association.” I’m with you. You can’t just wing it and assume everyone will get on board.

Technology 78

Technology Strategy Project Team 78

Reid All About it

SEPTEMBER 27, 2016

Right now, today, in 2016 is the best time to start up. If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. It’s not just about associations.

Education 150

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Reid All About it

MAY 5, 2017

Share your best apps and how you use them in your work…whether it is your association management data base, project or meeting management, scheduler, email, mobile app or other neat tools that saves you work and time. Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members.

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. One tool that can help associations more efficiently facilitate the segmentation of member communications is association management software (AMS).

Communications 60

Communications Dallas Directory Social Media 60

Socious

NOVEMBER 17, 2016

What was once a phone call is now an email sent through your association management software. Associations are at a tipping point. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

Membership Management Software Directory Library 100

Association Success

NOVEMBER 5, 2019

As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance. A study from Pew Research in 2016 showed that rarity has a big impact. This has meant a shift in how we — and the courts — think of virtual accessibility, too.

Los Angeles 66

Los Angeles Guidelines Software United States 66

Association Adviser

AUGUST 25, 2016

Adapted from a session given at the 2016 ASAE Annual Meeting & Expo by: Mary Lynn Fayoumi, President & CEO, Management Association – The HR Source for Employers. Rob Olcott, Managing Director, ORION Investment Advisors. Norris Orms, Vice President, Vetted Solutions.

millennials 60

millennials Cost Leadership Strategy 60

Association Adviser

APRIL 27, 2018

Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. ” It was fantastic to speak with Erin this month and hear what she has learned since crossing over from the association partner side to the association side with IFMA.

Houston 76

Houston Florida Nashville Library 76

Leading Learning

MAY 24, 2022

Facebook (founded 2004), LinkedIn (2002), and Twitter (2006) were still in their infancy at the point when we founded Tagoras, and sites like Instagram (2010) and TikTok (2016) had yet to come along. See e-learning stats for the course creator market here.). The Maturing of Marketing. The Spread of Social. The Creator Economy.

Course 101

Course Video Cost Certificate 101

Association Adviser

MARCH 16, 2017

They can also help pull in potential members who are on the fence about whether or not it is worth the money to join your association. . This new member grant has opened the door to greater association involvement for many eager association professionals. ” Amanda Bowen, 2016-17 FSAE Young Professionals Task Force Chair.

Georgia 79

Georgia Florida Committee Cost 79