2016 Price Report Strategy 
WBT Systems
APRIL 19, 2017
In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Younger members want anytime, anywhere access to learning, showing a preference for online resources, accessible via any mobile device.
Leading Learning
MAY 19, 2022
In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” customer retention). <<<
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Associations Now
MARCH 20, 2015
The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. However, questions linger about the price tag. A data breach can cost between $3 million and $5 million, CMSWire reports. Almost everything in the association world is different.
Associations Now
JUNE 29, 2016
With the unusual circumstances of the 2016 presidential election—specifically, the presence of Donald Trump and the historically low approval ratings for both candidates—an advocacy strategy focused elsewhere during this cycle is unsurprising.
Higher Logic
MAY 29, 2020
Looking to personalize and target your email communications strategy to different member segments? Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members.
Reid All About it
JUNE 3, 2016
– MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Strategy and governance. all times are Eastern Daylight Saving Time. Tue 6/7 at 1 p.m. 1 CAE credit.
Reid All About it
JUNE 23, 2017
If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. The Meeting & Event Planners’ Reporting and Analytics Journey.
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