Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. The purpose of the study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and see what practices correlate with better membership outcomes.

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Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. This can happen through social media and electronic communications, but also through networking and during events. Beef up your social media strategy.

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Associations Now

SEPTEMBER 24, 2019

Which, of course, isn’t particularly great news if you rely on social media to reach your members. So what does that mean for your own strategy when managing the social network? A few strategies worth keeping in mind when dealing with social media negativity: Acknowledge there’s an issue—but don’t delete it.

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Minnesota Social Media Analysis Course 97

Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Dan Stark, director of product strategy, NimbleUser.

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YourMembership

DECEMBER 23, 2015

By integrating useful tools and information specific to their user behavior, it reflects that the organization values the member’s opinion and provides the best experience possible. Website traffic increases with video and social media use; with Periscope being the latest craze.

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Associations Now

JUNE 22, 2015

New for 2016 Advances in technology and social media made the 2008 and 2012 presidential elections seem like two completely different races strategy-wise. Expect more of the same in 2016, said Robert Hay Jr., The post GR Pro: It’s Time for Associations to Gear Up for 2016 appeared first on Associations Now.

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Reid All About it

AUGUST 19, 2016

– Social Media 201: Content Curation, Time Management and Audience Engagement. If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. More info/register. Host: On Good/Public Interest Registry. Tue 8/23 at 12 p.m.

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YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Collaboration tools are changing the way we work, and increasing productivity. The strong ROI for advertisers results in recurring media buys and ongoing campaigns that generate significant new revenue for the associations.

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Reid All About it

SEPTEMBER 9, 2016

Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. – Go Live with the Latest Live Streaming Tools. Tue 9/13 at 1 p.m. 1 CAE credit.

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Beekeeper Group

APRIL 19, 2016

Last week I had the opportunity to attend the Women in Government PACs, Politics & Grassroots Conference: IMPACT 2016. With social media in particular, take the time to listen in on the online dialogue and develop a precise, consistent message that will fit with your target audience. Be honest with your results. .

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Reid All About it

FEBRUARY 3, 2017

Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. Today, thanks to social media, we can learn about a crisis literally as it’s unfolding, whether it’s a new case of Zika or a terrorist attack. 5 Strategies to Engage Members in Your Online Community. Tue 2/7 at 2 p.m. CAE credit.

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Not only that, but the majority of social media platforms are built for mobile use.

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Beth Kanter

DECEMBER 8, 2016

Join me for a Twitter Chat about #MyGivingStory at 1pmPST/4pmEST on Tuesday, December 13 th , 2016. Participants include @GivingTues, @magusgalmarini (Agus Galmarini of the Gates Foundation) @ArielAzoff (Social Impact at Medium), @ meansandrew (Head of Philanthropy & Civic Innovation @Uptake ) and me. Alchemy Conference.

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WBT Systems

JANUARY 10, 2017

With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? ” Social and Collaborative Learning. These applications may include, for example, social media applications or eLearning content authoring tools.

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Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Low-Cost Tools for Data Visualization. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond.

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Reid All About it

FEBRUARY 3, 2017

Tue 2/7 at 12 p.m.* – Addressing Public Health Crises in the Age of Social Media. Today, thanks to social media, we can learn about a crisis literally as it’s unfolding, whether it’s a new case of Zika or a terrorist attack. 5 Strategies to Engage Members in Your Online Community. Tue 2/7 at 2 p.m. CAE credit.

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Associations Now

MAY 14, 2019

Sure, your association might have a social media engagement strategy that uses Facebook, Twitter, Instagram, and even Snapchat. If you’ve been following along lately , you may already know that TikTok, known as Douyin in China, is a social video- and music-sharing app that’s surging in popularity around the world.

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Beth Kanter

JANUARY 4, 2016

Published the Emerging Leaders Playbook: With the generous support of the Packard Foundation and in collaboration with Third Plateau Social Impact Strategies, we wrote and published the Emerging Leaders Playbook. Year in Review. I also designed and facilitated a six month peer learning cohort with colleague Stephanie Rudat.

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Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. 3:30pm - Social Media is Broken.

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Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA).

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Associations Now

OCTOBER 28, 2019

The success rate of a sponsored post on social media, particularly Instagram, is way down. But if you’re targeting and auditing correctly, you can still come out ahead with an influencer strategy. The concept is pretty established at this point— I wrote a primer for associations back in 2016—but growth came fast.

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ISAE

SEPTEMBER 14, 2023

According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Digital marketing, which is defined by Getting Attention as “all the online outreach strategies organizations use to promote their causes to current and prospective supporters,” is a great way to start.

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Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Getting Full Value from Media Data.

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Beth Kanter

JANUARY 9, 2020

1) Review the Year: I use tool called the “ Year Compass, a free downloadable booklet that provides a set of structured reflection questions that help you look back and ahead. I have continued my work as senior advisor to Lightful , a social media management tool for charities based in London.

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Associations Now

NOVEMBER 6, 2018

People can alert the organization of long lines via its website or social media, and the group will then order fresh, hot pizzas to be delivered. Virtual reality is a great tool for meetings , but here’s what’s stopping the technology from becoming mainstream , according to the HubSpot blog. Other Links of Note.

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Reid All About it

JULY 15, 2016

These tech tools will help you work smarter, faster and more efficiently, whether you’re sourcing hotels, managing projects or trying to eliminate email overload. Understand how tech tools can streamline communication and collaboration. Discover other apps and tools that can make travel and meeting management more manageable.

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Associations Now

APRIL 1, 2016

Organizations are embracing social media with trademarked hashtags. From inspiring intellectual conversation to promoting events, organizations marvel at how flexible the social media tool is. But take note: There is a risk attached to this strategy. — Washington Post (@washingtonpost) April 1, 2016.

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Beth Kanter

JANUARY 4, 2017

I also use it as a year in review tool. 3) Start A New Journal: As I mentioned above, I keep an annual professional journal, part planner and part reflection tool. Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman.

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Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In 2016, 80 percent (4 out of 5) of associations said their members ignore at least half of their communications. 1 challenge associations face today. 67 percent said their members tell them they are too busy.

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Reid All About it

JANUARY 6, 2017

See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Hear about tools and resources that will increase board effectiveness. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. More info/register. Host: 4Good.

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Reid All About it

JANUARY 6, 2017

See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Hear about tools and resources that will increase board effectiveness. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. More info/register. Host: 4Good.

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Associations Now

JANUARY 31, 2017

Don’t be overly dependent on social media because of their “pay-to-play” models and ever-changing algorithms. While business organizations adjust their marketing strategy accordingly, it’s also more clear than ever that alumni networks need a new home,” says Bender. Check out Bender’s article for more tips.

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Reid All About it

MAY 5, 2017

Jo Damato, ‎director, educational development & strategy, National Business Aviation Association. Microlearning: Your New Sales Strategy . Learn about the key strategies and tactics for shifting gears into greater team performance in the C-suite of associations today. Strategies to Increase Your Event App Adoption Rate.

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Association Adviser

DECEMBER 16, 2016

This go-around, I’ve become a bit more innovative in my training in an effort to have a better race: new workouts, diet and some really cool tech tools. The tool in my arsenal that’s made the biggest difference though: my shoes. It’s been a few years since I tackled 26.2 Has this ever happened to you? About The Author.

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Associations Now

JUNE 23, 2017

“If we can do this, it will not only reverse the whole decline in community membership we’ve seen around the world … but it will also strengthen our social fabric and bring the world closer together.”. Also at the summit, Facebook revealed new management tools for Facebook Group admins. Writing Inspiration.

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Associations Now

AUGUST 15, 2016

— Padraic #IvotedYes (@PawRickF) August 15, 2016. — Jonathan Shriftman (@Shriftman) August 15, 2016. The tide is turning on social media. — Twitter Advertising (@TwitterAds) August 15, 2016. — Julius Solaris (@tojulius) August 15, 2016. Another useful tool is nostalgia.

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Association Success

NOVEMBER 5, 2019

Back then there was no social media, no email to keep up with and no FaceTime calls to take. . “As While there are existing tools exist for disabled Internet users, like readers and software that responds to gestures or eye movements, the websites themselves have to be navigable by them. And that is exceptionally rare.

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