Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. The report offered lots of food for thought, but what I found most interesting was the section that spoke to the marketing tactics that event pros must add to their arsenal in 2020.

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Marketing Report Maine Survey 104

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Getting Started with Video: Learning the Basics.

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Raleigh Chicago DC Washington 150

Higher Logic

OCTOBER 5, 2017

Do you ever wonder why certain videos go viral? Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Well, 91% of new business leads in B2B markets come from existing business.

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Marketing Pennsylvania Social Media Content 184

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are. percent.

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Marketing Tools Content Process 120

Slice-Works

JANUARY 11, 2017

What dominates the social media scene in 2017? Here’s what a few pros had to say: “I see ecommerce brands investing a lot more in paid social and I think that trend will continue into 2017″ says William Harris, Ecommerce Growth Consultant at Elumynt.com. “It’s not enough to simply pay for ads on Google Shopping.

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Social Media Video millennials Strategy 28

Associations Now

JUNE 11, 2019

To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. Here are a few tactics the campaign used to create ripples through and beyond SXSW: Video storytelling. Zimmerman (@dmz) March 15, 2017.

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Austin Texas Social Media Video 94

Higher Logic

MARCH 6, 2018

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs.

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How To eBook Software Library 266

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

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Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. 10 CAE credits. More info/register. Host: ReviewMyAMS.

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Association Success

OCTOBER 15, 2020

At least 112 million Americans have listened to podcasts , a figure up 11 percent from 2017, with 67 million listening to podcasts every month. Depending on your association’s purpose or related industry, you can produce how-to or promotional videos and post them to your association’s own YouTube channel. First look at market research.

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Revenue Directory Certificate Cost 148

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Event apps. 1 CAE credit. 1 CAE credit.

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Metro Strategy Technology Marketing 195

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. GCCA’s strategic plan incorporates advocacy and business outcomes and ABA emphasizes the impact of its advocacy strategies in an annual video.

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Cost Member Engagement Recruiting Recruitment 132

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Survey Newsletter Price Technology 195

Socious

JANUARY 4, 2017

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. These articles will give you a head start on 2017, covering topics from member engagement to business management. The power of online video skyrocketed in 2016. These three ideas for live video will help.

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millennials Member Engagement Video Software 100

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

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Chicago Recruiting Recruitment Video 150

Associations Now

MAY 26, 2017

A simpler idea is to remind attendees of the great time they had onsite by pushing out photos or videos of your conference via your website or the various social channels your association is active on. 2017 #smsfassoc National Conference wrap-up video. — SMSF Association (@SMSFassoc) February 20, 2017.

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Conference Library Video Content 96

Reid All About it

JUNE 23, 2017

EDT or listen to the podcast or video replay later. Presenter: Anna Toon, learning product marketing manager, Abila. How to Build an Engagement Driven Demand Generation Strategy in 2017. In this digital age, how you interact with your prospects will determine the success of your marketing. 1 CAE credit. Duration: 1 hour.

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DC Content Education Software 154

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice.

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LMS Revenue Tips America 361

Associations Now

NOVEMBER 14, 2018

million in revenue in 2017. The team, which is spread across 45 countries, uses video technology and messaging communications to stay connected. Marketing is changing. GitLab, a software company, has 350 employees who all work remotely. The organization made $10.5 Here’s how they did it. Great article!

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How To Software Revenue Video 67

Associations Now

NOVEMBER 13, 2018

billion people from more than 180 countries attended a business meeting in 2017. Some markets are bigger than others. The largest market for meetings from a spending standpoint is North America, which represents a 35.6 Some markets are bigger than others. According to the report, approximately 1.5 million jobs.

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Las Vegas Report Industry America 97

Associations Now

MAY 18, 2017

Also: How you should think about social video. The strategy, notes OAAA Chief Marketing Officer Stephen Freitas, highlighted the kind of technology that out-of-home (OOH) advertising is now capable of. Social Video’s Shifting Shapes. — Ray van Hilst (@RvanHilst) May 18, 2017. Other Links of Note.

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Innovation Conference Video America 61

Associations Now

JANUARY 11, 2019

The Coalition for Better Ads , whose members include several major advertising groups and big tech companies such as Google, introduced its Better Ads Standards initiative in 2017. “Successful brands will respond to consumers by taking steps to avoid these ad experiences in their marketing plans.”

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Video Industry Marketing Organization 44

Potomac Core

OCTOBER 30, 2018

As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Robert Newsome.

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Industry Analysis Committee Team 164

Spark Consulting

JULY 5, 2018

The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. Marketing General will be releasing the 2018 data later this month, and you can register for the FREE release webinar here.).

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Social Media Dallas Discount Resources 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Host: KiKi L’Italien, founder, Amplified Growth.

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Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. Find out how to identify and select easy-to-use tools that can help with event planning, content management, analytics, website management, marketing, scheduling and more. Host: KiKi L’Italien, founder, Amplified Growth.

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Charlotte DC Washington Newsletter 150

Velvet Chainsaw

FEBRUARY 20, 2017

Instead provide a link to handouts, video capture as budget allows, schedule session replays and have journalists pen session recaps. Publish videos of the recipients that can be shared beyond the live audience. No one has ever changed their opinion of a brand through this ineffective marketing tactic. Audio Synced to PPT.

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Committee Video Maine Revenue 82

Associations Now

JANUARY 12, 2017

The newly announced Software Defined Video over Ethernet (SDVoE) Alliance hopes to create new standards for ethernet-based distribution of video and audio signals over Internet Protocol (IP) networks. Installation notes that 35 products that support the technology are currently on the market.

Video 40

Video Technology Software Innovation 40

Associations Now

SEPTEMBER 9, 2019

And that mainstreaming of livestreaming creates questions that groups with a live video presence must consider when building out their respective offerings. In an article on the marketing site Convince & Convert , contributor Kathy Klotz-Guest makes the case that too much polish might actually be a bad thing.

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Video Examples Social Media Software 77

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Thou Shalt Be Attendee-Centric.

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Conference Education Leadership Content 75

Associations Now

MARCH 14, 2017

— MemberClicks (@MemberClicks) March 13, 2017. Google launches a new video app. Uptime lets friends and connections watch YouTube videos at the same time, reports Ars Technica. . Buffer details 11 storytelling formulas that can help boost your social media marketing efforts. Be a better copywriter.

Industry 56

Industry Video Social Media Communications 56

Association Adviser

APRIL 27, 2018

Previously, she was editor of IFMA’s FMJ magazine and held editorial and marketing positions with Naylor Association Solutions, advising professional and trade association clients from a variety of industries. In college, I was part of the University of Florida Student Chapter of the American Marketing Association.

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Houston Florida Nashville Library 73

Associations Now

JULY 19, 2019

Of course, Microsoft’s ownership of that competitor probably gave it a leg up in the market. Slack is no small potato itself—the company had a successful launch on the stock market last month (using a direct listing rather than a more common initial public offering), though its stock has declined in recent days.

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Team New York Tools Maine 57

Achieve

JUNE 21, 2023

Maybe a local florist is willing to donate flower arrangements for each table at your gala or a marketing or PR firm will provide pro-bono services to help promote the event. Consider these ideas: Provide creative ways for sponsors to market their products or services and showcase their brand.

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Nebraska Social Media Technology Team 52

Mariner Management

MARCH 18, 2021

Take PRSA Maryland who began the DEI conversation in 2017. Highlight chapter activities through videos, awards, shoutouts & more. The post Making the case for chapters appeared first on Mariner Marketing & Management, LLC. Look to chapters as a channel for taking these conversations up to the national/global level.

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Tampa Maryland Texas Florida 62

Associations Now

JULY 25, 2017

— CSAE (@csaeconnect) July 25, 2017. Will your marketing video go viral? “Probably not,” says a recent Nieman Lab post, which touts a new analysis showing that only 1 percent of videos posted to Facebook go viral. .” Better Board. Other Links of Note. Please your attendees.

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Analysis Video Revenue Project 53