Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. Industry trends job-seekers must know. Job skills most wanted by top industry employers.

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Potomac Core

APRIL 23, 2019

As Artificial Intelligence , the cloud, and virtual reality take hold , Industries will invest resources in Associations that are equally transformation focused. Despite profitability, Industries are using new technologies to prepare for whatever comes next. Reduces Industry costs. Late Breaking News.

Recruiting 188

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Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

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Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ].

Software 174

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Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. By 2018, Sears filed for bankruptcy as sales dropped to $16 billion, and staffing fell to 89,000. You have fully penetrated your prospect market. Find it on Amazon.

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Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. – Wow Your Members with a New eLearning Program in 2018. 10 Event Trends for 2018. Of all the benchmark reports released in the association community each year, this is one of my favorites.

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Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ).

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Velvet Chainsaw

MAY 21, 2018

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. Some third parties share revenue (i.e., More influencers with less influence. Let’s take a look at both.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 276

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Associations Now

NOVEMBER 24, 2019

We are leaders in the industry and this is what leaders do. Since 2018, she’s served as executive director at Think About Your Eyes (TAYE), a spinoff of the Vision Council that’s designed to encourage people to get eye exams. Think multiple revenue streams. Expect some friction.

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Association Adviser

AUGUST 28, 2018

More importantly, is your association using the data you already have about your member and website visitors to provide a better online experience while earning more non-dues revenue? In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically.

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Associations Now

FEBRUARY 19, 2019

Together, the campaigns brought back almost 800 lapsed members and garnered more than $64,000 in dues revenue. Despite its potential power as a marketing tool, only about half of associations (49 percent) in the 2018 Marketing General Membership Marketing Benchmarking Report [PDF] said they used automated emails to engage members.

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Higher Logic

DECEMBER 2, 2019

These online communities might not operate in your same industry, but don’t dismiss them too quickly: there’s a lesson to be learned from every community. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns.

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Nimble AMS

MAY 19, 2021

The American Ceramic Society (ACerS) began using Nimble AMS in 2018 to manage their association. It’s built on the Salesforce Community Cloud platform and provides the collaboration capabilities associations need to drive continuous member engagement, improve member loyalty, and ultimately grow revenue. Download now. The results.

Member Engagement 78

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Reid All About it

JUNE 14, 2019

. – Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. 1 CMP credit.

Fort Worth 170

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GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2015, a major U.S.-based centric + rivalry between U.S.

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YourMembership

JUNE 12, 2014

By 2018, one in four workers will be over age 55. Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition. By taking this approach they are denying their organizations valuable non-dues revenue that could have a positive impact on their bottom line.

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Association Success

NOVEMBER 4, 2020

We have different standards in 5 different systems including our AMS, LMS, Event Management and Marketing Automation systems.”. It’s great to refer to larger trends in the market and your industry and show examples of what other organizations are doing. Point out timely, unique challenges of D&A.

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Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. If you want to reach your members with valuable industry information, you should consider the printed word. Tangible Intel.

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Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Presenter: Bonnie Walsh, meetings industry educator. Blue Avocado ).

DC 170

DC Video Washington Strategy 170

SOS Association

OCTOBER 15, 2018

Inviting leading experts to speak about pressing topics in your industry and networking events are a good start. According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. Here are some ways to make your event fun and memorable. Creating an Experience. Smart Pricing.

Price 49

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Associations Now

SEPTEMBER 21, 2018

One of the most interesting was inspired by John Barrett, executive director of ISSA—the Worldwide Cleaning Industry Association. Whether it’s industry consolidation, the internet of things, or just reduced cycle times, companies have to assume more risk than at any time in their histories.”

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Associations Now

NOVEMBER 2, 2018

Coalition is circulating a sign-on letter urging lawmakers to reauthorize Brand USA , the public-private partnership established by Congress to market and promote the United States as a destination. billion in visitor spending and $5 billion in tax revenue since fiscal year 2013. The Visit U.S. Travel Association, the U.S.

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SOS Association

OCTOBER 15, 2018

Inviting leading experts to speak about pressing topics in your industry and networking events are a good start. According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. Here are some ways to make your event fun and memorable. Creating an Experience. Smart Pricing.

Price 40

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Associations Now

DECEMBER 9, 2018

In one case, Associated Builders and Contractors devised a get-out-the-vote campaign that served ads from ABC to people that analytics determined were likely both working in the construction industry and engaged voters.

Leadership 102

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CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

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Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Leave motivated and able to position yourself and the industry as a whole as the skilled profession it is.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 24, 2017

WBT Systems explains how learning pathways benefit your industry, association, and learners , and how to get started. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. 1 CAE credit.

Chicago 150

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Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

Velvet Chainsaw

MARCH 2, 2018

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. From our view, most industry mega-shows continue to thrive. From our view, most industry mega-shows continue to thrive. The slow death of expo revenue is not an indicator that meetings don’t mean business any more.

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Revenue Analysis Education Conference 65

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists. is the Nonprofit Market Manager at Labyrinth, Inc.,

California 59

California Texas Florida New York 59

Associations Now

JANUARY 6, 2019

A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. In 2009, only about 5 percent anticipated increased investment revenue, but nearly 27 percent actually enjoyed them.

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Association Adviser

JULY 23, 2018

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy.

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Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Offering effective speakers who can discuss timely, industry-relevant topics helps increase chapter engagement while driving wider awareness of your association. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. by TechRepublic ).

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Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 175

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Association Adviser

JANUARY 24, 2019

According to the 2018 Association Communications Benchmarking Report , associations know that having a communications strategy is important, but they also say that creating a comprehensive plan that meets their members’ needs can be a challenge. Thirty-five percent of respondents said maintaining their position as the industry’s No.

Communications 61

Communications Content Newsletter Directory 61