article thumbnail

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay. The wait is over.

Report 149
article thumbnail

5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Hot Tech Topics to Watch in 2018

Higher Logic

Unsurprisingly, that will continue in 2018. The biggest privacy topic in 2018 will likely be GDPR, which goes into effect in May. Marketers, sales professionals, ecommerce leaders, and even online communities could potentially use machine learning and deep learning to provide audiences with better content. Is that good or bad?

Tools 189
article thumbnail

Letting Go for 2018

Spark Consulting

Beth posed the following question to her contributors: In 2018 what marketing tactics, social media, or tech tools are you letting go of and why? . I recently had the opportunity to contribute to Beth Brodovsky’s Driving Participation podcast year-end special. My response? DeleteFacebook.

article thumbnail

6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: And, it helps you expand your customer base through word-of-mouth marketing.

Course 176
article thumbnail

8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

This year, we’re extra excited to include awards for success in online community and marketing automation. Congrats to our 2018 winners! The American Occupational Therapy Association (AOTA) launched the AOTA CommunOT in June 2018 with an all-member Open Forum, which quickly grew into nine additional special interest sections.

Michigan 190
article thumbnail

5 strategies to build a case for new membership software in 2018.

YourMembership

The post 5 strategies to build a case for new membership software in 2018. If your membership department (and association) requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. Examine your software’s checkered past.

Software 207