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Survey: A Little Bit of Paid Search Goes a Long Way for SEO

Associations Now

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. The survey showed that 60 percent of small businesses with SEO strategies relied on paid search—an increase of 15 percent from 2018. Instead, consider trying your hand at paid search.

Survey 107
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Survey: Membership Growth Stagnant Among Associations

Associations Now

In its latest survey, the AMS platform GrowthZone says that more associations are seeing member stagnation or declines than are seeing growth. As a whole, the association field is struggling to make headway on membership growth, according to a new survey from the AMS provider GrowthZone. and Canada responded to the survey.

Survey 87
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The Top 10 Individual Communication Channels for Associations in 2018

Association Adviser

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. However, our survey finds plenty of commonalities among our respondents. However, our survey finds plenty of commonalities among our respondents.

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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. The post An Adept Lesson in Crisis Communications on Social Media appeared first on Associations Now. Your IT team should take notes.

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Association Brain Food Weekly: 1.4.19

Reid All About it

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Host: National Institute for Social Media. More info/register. CAE credit.

Video 285
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Why Your Association Shouldn’t Ignore Direct Mail

Associations Now

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. Existing lists saw a 9 percent response rate in 2018, nearly triple the response rates in 2015, while nearly 5 percent of prospects responded.

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How to Create an Association Crisis Response Plan

GrowthZone

It may not make the 6:00 news, but word can spread quickly through social media channels. Be transparent and make sure both your internal and external messages match (it’s possible that an internal person can appoint themselves as an unofficial spokesperson through social media). If necessary, distribute a press release.

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