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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Communicate with people on a platform where they want to communicate - they aren’t going to flock to your brand in droves without a reason.

Marketing 257
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Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

In 2019, how do you plan to get your members to stick around? D epending on what you heard from members, you might need to keep up the good work, communicate what you’re offering more clearly, make your membership benefits more accessible, or change it completely. Follow Through: Communicate and Check In. Communicate.

Marketing 289
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Ensure s ales operations and marketing operations are in close communication. Use a common reporting tool so that everyone has access to a common set of metrics. Marketers will soon have even more tools at their disposal to make personalization more precise. How Will You Adapt in 2019?

Marketing 184
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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? Think Like a Human Brand in 2019 (and Have Fun with It). Then use that human tone to communicate in other ways, like in an online community or through a ( not-so-creepy ) marketing automation campaign. Wouldn’t you say?

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2019 State of Community Management: What Now? 5 Stats with Action Items for Executive Stakeholders + Community Leaders

Higher Logic

The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. Communities are change agents, there’s no doubt about it. Remember: To build a successful, impactful community, you must do it All Together.

Report 166
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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started. As a journalist, one tool I live and die by is my calendar. Look for smart opportunities to resurface.

Content 97