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Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? The Membership Marketing Benchmark Report asked associations why they think members don’t renew. Position Your Association for Success in 2019: Help Your Members Help You. src="[link].

Marketing 289
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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Also look at existing “evergreen” materials that could be refreshed and resurfaced to create member engagement opportunities in the near future.

Content 108
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Engagement Lessons from the Pandemic

Spark Consulting

Your members’ goals and challenges are shifting rapidly. They’ve almost certainly changed dramatically from what they were in 2019. What you knew – or think you knew – about your members 18 or 12 or even six months ago is likely no longer accurate. Their member experience is neither representative nor typical.

Video 370
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. Example: “Our conference is coming up.

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Association Brain Food Weekly: 12.7.18

Reid All About it

See examples of eLearning courses, and get ideas and inspiration to take back to your own projects. How to Prepare for the 2019 Hospitality Market. Elevate Your Association: Tech Trends to Follow in 2019. It’s never too early to get a head start on 2019. Event Technology Trends in 2019. More info/register.

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Association Brain Food Weekly: 11.30.18

Reid All About it

Wes Trochlil shares three examples of low-hanging fruit in data management. She says in her post, Your Members Feel Very Alone : “One of the first soft benefits many new members receive from their association is realizing for the first time they are not alone.” . Event Tech Trends: What We Learned & How to Evolve in 2019.