Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. You’d think virtual events would be #1 on every “top posts of 2020” list. Kim Moutsos, Content Marketing Institute ).

Innovation 359

Innovation Las Vegas Communications Education 359

GrowthZone

JULY 21, 2021

Conference tech providers are learning from 2020, and improvements are being made. Will Flaherty is a Digital Marketing Specialist at OpenWater. The post [GUEST BLOG] Why Going Hybrid is a “Must” for Associations and Chambers appeared first on GrowthZone. However, virtual conferencing is worth giving up on yet.

Conference 148

Conference Software Review Project 148

Reid All About it

JANUARY 24, 2020

Quick hits before we get to the list of this week’s free education: Your how-to plan for 12 months of customer-focused blogging. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. 2020 eLearning Hype Curve Predictions. But for 2020, we come armed with data.

Arlington 359

Arlington Social Media Content DC 359

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Higher Logic Blog. Live Distance Learning Training. Take a look.

Library 219

Library Products Video Course 219

Achurch

AUGUST 5, 2020

On April 2, 2020, BIO, the world’s largest biotechnology organization, decided they had to take their International Convention virtual, and on June 8, 2020 they pulled it off. Upon reflection, successfully assisting in the execution of BIO Digital 2020 may have been his biggest challenge to date. How did they do it?

San Diego 108

San Diego Conference Price System 108

Membership Marketing

AUGUST 3, 2022

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. Demonstrating a continued upswing, 53% of associations believe their value proposition to be compelling or very compelling (up from 52% in 2021 and 48% in 2020).

Report 52

Report Marketing Recruiting Recruitment 52

Membership Marketing

OCTOBER 14, 2020

Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. The Fall 2020 edition of the Association Economic Outlook Report 2. 2020 editions of MGI’s 15 Minutes to Impact Membership Podcasts 4.

Marketing 52

Marketing Newsletter Report Resources 52

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. I’m sure the readers of this blog tip well, but just in case. 2020 Event Trends: Insights from Marketing Leaders.

Chicago 221

Chicago Massachusetts DC Washington 221

Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. — SmartThoughts (@smartnonprofit) March 6, 2020.

Email Marketing 108

Email Marketing Marketing Review Tips 108

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. — TopClass LMS by WBT Systems (@WBT_Systems) February 4, 2020. Does your industry have a well-being problem?

Marketing 81

Marketing LMS System Education 81

Reid All About it

OCTOBER 9, 2020

How to update old blog posts for SEO. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Megan Burke Roudebush, Fast Company ).

Utah 370

Utah LMS Conference Technology 370

Mariner Management

NOVEMBER 9, 2019

” Powerful words by Don Neal of 360 Live Media writing in his blog post The Emerging Association Renaissance nudge us to celebrate and to think differently as we enter the 20s. The post Association Renaissance: A call for 2020 appeared first on Mariner Marketing & Management, LLC.

Strategy 48

Strategy Marketing 48

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Associations Now

OCTOBER 23, 2019

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. Gathering accurate member information is essential to every aspect of association management,” writes the Higher Logic team on its blog. Looking for a new marketing strategy?

Press Release 48

Press Release millennials Social Media Team 48

Expo Logic

FEBRUARY 5, 2020

Stay abreast of the best tech to incorporate at your next event with the top 10 event technology trends of 2020 we've compiled into this one eBook. In the 2020 Event Technology Trends eBook you’ll discover: The latest event technology trends and how to implement them. Innovative applications of AI and AR/VR technologies.

eBook 36

eBook Technology Innovation Revenue 36

Expo Logic

FEBRUARY 5, 2020

Stay abreast of the best tech to incorporate at your next event with the top 10 event technology trends of 2020 we've compiled into this one eBook. In the 2020 Event Technology Trends eBook you’ll discover: The latest event technology trends and how to implement them. Innovative applications of AI and AR/VR technologies.

eBook 36

eBook Technology Innovation Revenue 36

Reid All About it

FEBRUARY 12, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Hear from two event organizers who safely delivered hybrid events for their associations at the end of 2020: WISPA2020 hosted by the Wireless Internet Service Provider Association and the ICCA Congress 2020. Host: Event Manager Blog.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”.

Marketing 75

Marketing Case Study Newsletter Content 75

Reid All About it

JANUARY 10, 2020

Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. 2020 eLearning Formats. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. As we near the end of 2020, many are asking what events will look like in 2021 and beyond. Certification launch.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Take a closer look at some of the community trends identified for 2020. More info/register.

Arlington 243

Arlington San Diego San Francisco DC 243

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

FEBRUARY 14, 2020

Tech Trends to Watch in 2020. In this discussion on the tech trends your organization should know about in 2020, our panelists will tackle these topics and answer audience questions while focusing on what’s worth our attention and what practical steps we can take to prepare for the future. Tue 2/18 at 1 p.m. More info/register.

DC 243

DC Content Education Washington 243

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Fri 11/6 at 10 a.m.* – 2020 Election’s Impact on Associations (NYSAE Engagement Lounge).

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent. Host: Association Analytics.

Montana 362

Montana Revenue Innovation Case Study 362

GrowthZone

APRIL 23, 2020

Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). 90 days, until July 1, 2020. 2 months, valid during the month of April 2020. Until June 30, 2020. Until July 1, 2020. Through June 30, 2020. Until August 15, 2020. Through July 1, 2020.

Resources 158

Resources Software Video Class 158

Fonteva

MARCH 16, 2020

Amber Winter is the Director of Sales & Marketing at Web Courseworks. The post Top Three Association Technology Trends in 2020 appeared first on Salesforce Membership Management Blog. Author: Amber Winter. Amber was named one of Madison, Wisconsin’s 40 under 40 and the number 1 LMS salesperson by Talented Learning.

Technology 52

Technology LMS Learning Management System Tools 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

OCTOBER 23, 2020

Tobin Conley, CAE revisits an old DelCor blog idea: the IT bag. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. The remote work IT bag.

Revenue 300

Revenue Review Content Strategy 300

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue 318

Revenue Discount Analysis Marketing 318

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Jen Dary, One Plucky Blog ). Host: American Marketing Association. Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JANUARY 3, 2020

Okay, let’s lighten the mood a bit with these ten emerging trends that will unbreak your workplace in 2020 , according to work futurist Dominic Price at Atlassian. Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020).

Chicago 259

Chicago New Jersey Arlington Committee 259

Reid All About it

JUNE 4, 2021

His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Quick hits. “I I don’t have time” is not true.

Video 367

Video Innovation Content Technology 367