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OCTOBER 6, 2023

Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Fridays@4 Speakers: Kia Davis Vy Le, CAE, Linguistic Society of America Kerri L.

Revenue 259

Revenue Certificate Tools Innovation 259

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JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. Re-Engage Virtual: Planning the Event of Tomorrow. Creating your Content Stream—from Marketing to Sales to Programs. Strategy First, Software Next. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content.

Revenue 230

Revenue Survey Education Strategy 230

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DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Off-topic Noticing a pervasive disregard for the Constitution

Arlington 271

Arlington Technology Strategy Los Angeles 271

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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MAY 7, 2021

Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. Tue 5/11 at 1 p.m. 1 CMP credit.

St. Louis 370

St. Louis Technology Strategy Products 370

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JULY 3, 2020

Forget White Fragility : here are ten books America should be reading about race. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Maximizing Member Engagement in the COVID-19 Era.

Montana 221

Montana North Carolina Review Member Engagement 221

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.”

LMS 271

LMS Revenue Education Strategy 271

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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JANUARY 29, 2021

Troy Pfeffer, Partnerships Director, Howspace North America. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board. Presenter: Randall Rollinson, President, LBL Strategies. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

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APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. 1 CAE credit.

DC 206

DC Recruiting Recruitment Washington 206

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MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. 1 CAE credit.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Nimble AMS

MAY 16, 2023

Is your association looking for tips to stay relevant to your younger members? Pew Research defines Gen Z as anyone born after 1996, meaning approximately 68 million Generation Z are living in America. All of your members value ongoing training opportunities, but Gen Z especially appreciates continuing education options.

Recruiting 117

Recruiting Recruitment LMS Tips 117

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. Virtual conferences survey.

Tampa 200

Tampa Revenue Education Content 200

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NOVEMBER 24, 2023

. – How to Use Digital Ad Campaigns to Fuel Year-End Growth Hear about real examples of display and social advertising strategies that have helped organizations raise awareness, nurture their audience, and build thriving communities. More info/register. Host: Feathr Wed 11/29 at 2 p.m. 1 CMP credit. More info/register. 1 CAE/CMP credit. .

Arlington 265

Arlington Los Angeles Atlanta Technology 265

EventMobi: Association Events

AUGUST 11, 2023

They’re the space where current members can access their benefits, new visitors can scope you out, and you can highlight upcoming events in detail. Encouraging people to “donate now”, “become a member today”, “volunteer with us”, or “learn more” keeps people clicking. Relevant content. Members-only spaces.

Examples 130

Examples Directory Software Video 130

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JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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JULY 23, 2021

Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Virtual events and virtual engagement blow through barriers to access, and the proof is in the numbers. Hybrid Events People Actually Want to Attend: How to Craft a Compelling Experience That Engages Live and Virtual Audiences. Host: ASAE.

Video 195

Video Technology Content Strategy 195

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JUNE 12, 2020

Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Breaking Open a New Channel for Member Engagement. Content Forum Weekly Community Chat. Host: Content Forum.

Montana 243

Montana Leadership Tools Innovation 243

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SEPTEMBER 11, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Timothy Simpson, Brand and Engagement Chief Strategist for Maritz Global Events.

LMS 329

LMS Montana Revenue Price 329

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SEPTEMBER 4, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Learn how virtual events can be part of a meaningful data-driven content strategy.

Montana 322

Montana LMS Revenue Recruiting 322

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MAY 8, 2020

Find yours on the Feeding America website. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Share engaging ideas that you can use in your career and for your association.

North Carolina 221

North Carolina Montana Conference Revenue 221

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Organizer: Hilary Marsh, founder, Content Company Inc.

Chicago 243

Chicago Baltimore Education Content 243

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MAY 1, 2020

Find yours on the Feeding America website. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Monetizing Virtual Events: Building Sponsorship Strategies. Host: Content Forum.

North Carolina 273

North Carolina Revenue Strategy Education 273

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NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. – 10 Secrets for Creating Great Webinar Content. More info/register.

Handbook 241

Handbook Washington eBook DC 241

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MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. You can find yours on the Feeding America website. Good Morning America, YouTube ). Conference sponsorships.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Innovation 273

Innovation Conference FAQ Industry 273

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

WBT Systems

JULY 31, 2018

Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation.

millennials 150

millennials Resources North Carolina Certificate 150

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APRIL 24, 2020

Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey ( reported by Associations Now ), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform. Host: ASAE.

North Carolina 243

North Carolina Survey Strategy Conference 243

Association Adviser

DECEMBER 17, 2018

However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas.

Case Study 74

Case Study Texas Guidelines Revenue 74

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APRIL 21, 2023

MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. Membership marketing. AI and associations. CAE credit. More info/register. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Chapter benchmarking. Staying away from the office.

Certificate 322

Certificate Technology Communications Revenue 322