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Build Membership Resiliency through Innovation

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. There is no single recipe for successful innovation.

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 271
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Association Brain Food: 4.28.23

Reid All About it

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Frankly, we’re smarter about it now.

DC 206
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Association Brain Food Weekly: 2.26.21

Reid All About it

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. If your association fits any of the five scenarios described by Lowell Aplebaum, FASAE, CAE, in his recent post, it’s time to review your strategic plan. Good enough” technology. Shrinking network.

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Association Brain Food: 12.8.23

Reid All About it

The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. From the most incredible experiences to the latest tech innovations, get ready to be inspired. 2 CMP credits.

Strategy 276
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Association Brain Food Weekly: 12.11.20

Reid All About it

Participating associations will receive the full survey dataset and analysis as well as a data slice of the same analysis for their association. Sarah Gershman, Harvard Business Review ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. BYOB, obviously.

Project 370
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Association Brain Food Weekly: 11.12.21

Reid All About it

Leverage the pandemic’s disruption by adopting foresight governance that will drive innovation. Dive into the latest online trends and review key digital marketing channels and how you might use them. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Board foresight. Women in the workplace.