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Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. There’s a lot of news right now about people using AI to achieve better results.

Team 88
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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

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The Art of Newsjacking

Higher Logic

Write about news that your audience cares about. I don’t write about stock market highs or GE relocating to Boston. You should view each news item through the lens of “Does my audience care about this?”. Rehashing news is pointless. Jeff Bezos’ non-denial denial of the New York Times Amazon takedown.

Kentucky 120
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Association Brain Food Weekly: 1.24.20

Reid All About it

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. That’s the Instagram-famous spiced chickpea stew with coconut and turmeric from Alison Roman at the New York Times. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. 1 CAE credit.

Arlington 359
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Association Brain Food Weekly: 11.27.20

Reid All About it

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx. Drive Business Results: Set New Strategic Priorities and Optimize Your Talent.

Las Vegas 369
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Association Brain Food Weekly: 2.26.21

Reid All About it

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.