Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Online Community Strategy. Want to level up your community strategy? Marketing (45%). Online Community Strategy. 22% have no documented strategy. 24% have a draft strategy.

Analysis 272

Analysis Cost eBook Report 272

Nimble AMS

JULY 18, 2023

Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Artificial intelligence and machine learning algorithms are being used to analyze user data and behavior, enabling software products to better deliver personalized experiences in real time. AI-driven, real-time personalization.

Member Experience 131

Member Experience Technology Social Media Software 131

GrowthZone

DECEMBER 6, 2018

When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. Get the Association Marketing Toolkit.

Resources 96

Resources Marketing Analysis Tips 96

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Be deliberate as you start to dig into the data you need. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. I’m happy to feature it as long as it’s not too product-centric. Member retention. Zoom fatigue. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

DECEMBER 1, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 1 CAE credit. More info/register. Host: Data Analytics Network Tue 12/5 at 12 p.m. – 1 CMP credit. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Associations Now

JULY 25, 2023

Leaders say they’ll invest more in more data analysis and attendee-tracking tools, according to a new Community Brands survey. Between 35 and 45 percent of respondents said they intend to spend more on tech related to registration, data analysis, event apps, session tracking, and more.

Report 98

Report Analysis Survey Technology 98

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. I’m happy to feature it as long as it’s not too product-centric. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. He says you can’t hope your way out of “these perilous and unforgiving situations.” More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. I’m happy to feature it as long as it’s not too product-centric. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. I’m happy to feature it as long as it’s not too product-centric. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security. Event apps. Fri 6/23 at 12 p.m.

Metro 195

Metro Strategy Technology Marketing 195

Membership Marketing

MAY 19, 2017

One of the most rapidly adopted tools in association marketing today is data analytics. Knowing this can drive an engagement strategy and move members to these behaviors. There are obviously far more opportunities than listed here to analyze data in order to maximize marketing effectiveness.

Strategy 40

Strategy Marketing Analysis Recruiting 40

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Nexus Marketing

MAY 17, 2024

Big-picture analysis How are we adapting our approach? If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Skip ahead to learn more about the strategies on our mind these days.)

Content 52

Content System Analysis Resources 52

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Reid All About it

OCTOBER 23, 2020

They also touch on assisting chapters with their digital strategy. He suggests some essentials for your home office gear and virtual meeting strategy. Virtual event production. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Heather Nolan, marketing specialist, AssociationSuccess.org.

Revenue 300

Revenue Review Content Strategy 300

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Wild Apricot

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Depending on organizational maturity, sales ops managers can assume leadership over the following processes/areas: Generate data-driven insight and forecasts for strategy planning.

How To 362

How To Process Tools Team 362

Reid All About it

MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. I’m happy to feature it as long as it’s not too product-centric. Hear about good test construction, types of exams, item analysis, the role of feedback in exam development, and test security. 501Works acquires ReviewMyAMS.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JUNE 16, 2023

Don’t let your team get consumed by an obsession with productivity. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. I’m happy to feature it as long as it’s not too product-centric. Team dynamics. Is it a system, a process, a style, a tool, or software?

Project 195

Project Tools Revenue Metro 195

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Host: Fusion Productions. Online learning. 1 CAE credit.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. This same high level of responsiveness is found in analysis done in the for-profit world.

Marketing 74

Marketing Discount Price Review 74

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

Higher Logic

JUNE 13, 2019

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Marketing (48%). Product/engineering (39%). Product/Engineering (31%). 76% of community programs cannot measure their strategy.

Strategy 195

Strategy Report Team Cost 195

Reid All About it

MARCH 19, 2021

I’ll be happy to feature it as long as it’s not too product centric. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Presenters: Chris Lu, Senior Strategy Advisor, FiscalNote, Former Deputy Secretary of Labor for President Obama. Host: Propel.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. I’ll be happy to feature it as long as it’s not product-centric. Presenter: Andy Hicken, Director of Quality and Strategy. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN.

Arlington 359

Arlington Social Media Content DC 359

GlowGlobally

NOVEMBER 11, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. What is your market potential? Membership.

Products 60

Products Marketing Analysis Content 60