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MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Two proven tips to increase your newsletter’s open and click rates. Quick hits. 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Whether companies are increasing or decreasing their sponsorship expenditures and the number of associations they sponsor.

Revenue 195

Revenue Survey Leadership Education 195

WBT Systems

JANUARY 3, 2017

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

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JUNE 9, 2023

This challenge occupies my mind. This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish. This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 10, 2020

Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events.

Montana 365

Montana Content Price Strategy 365

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DECEMBER 6, 2019

MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. You’re not alone.

LMS 221

LMS Software Revenue Cost 221

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OCTOBER 9, 2020

If you’ve lost your spark amidst all the challenges coming your way at work, WBT Systems shares advice for getting your association mojo back. Engaging members by career stage. Members value different benefits throughout different stages of their career journey. Luring members/customers to your LMS.

Utah 370

Utah LMS Conference Technology 370

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JUNE 12, 2020

You’ve probably seen articles over the past few years about the death of the trade show. Kristine Metter of Crystal Lake Partners says “Don’t move your exhibit program online. I’d love to see associations consider her idea but the challenge might be having the staff to scale it. 86 exhibit booths. Bury it in the ground.”

Montana 243

Montana Leadership Tools Innovation 243

Reid All About it

JUNE 16, 2023

GrowthZone explains what to do before, during and after an event to help increase registrations and attendance. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. More info/register.

Project 195

Project Tools Revenue Metro 195

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JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. I’ve always thought of myself as fairly woke, but realize I could listen, read, learn and feel much more no matter how uncomfortable it is, and so I am. Will they have online courses instead?

Innovation 273

Innovation Conference FAQ Industry 273

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APRIL 21, 2023

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? I don’t think so and neither does WBT Systems. AI and associations. 1 CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Young members also have to think about registration fees and travel expenses for events. Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI.

millennials 150

millennials Resources North Carolina Certificate 150

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JULY 23, 2021

If you are interested in the current trends in charging for webinar registrations and sponsorships, I urge you (or the person at your organization who knows your webinars best) to participate in a Leading Learning/Tagoras survey , which closes tonight. Mixed-age learning programs. Remote work/life boundaries. AMS data and reports.

Video 195

Video Technology Content Strategy 195

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AUGUST 27, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. Here’s the surprise: even when in-person returns, their members and attendees say they prefer virtual conferences. Volunteer training. Generationalism.

Tampa 200

Tampa Revenue Education Content 200

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MARCH 24, 2017

What do we want them to learn? I wonder how this consumer trend— described in this CIO article —will affect association membership. I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Who’s it for?

North Carolina 150

North Carolina Technology Marketing Strategy 150

Higher Logic

SEPTEMBER 15, 2016

The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide.

Certificate 120

Certificate Texas Resources Member Experience 120

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. But 62,000 people completed the course and earned a certificate. Brain drain pains.

Tips 41

Tips Video Content Marketing 41

Leading Learning

MAY 21, 2020

After joining an association, members are able and encouraged to meet with other professionals in their field and complete credits and certifications that will advance their careers and the industry overall. Let’s dive in to learn more about virtual learning events. There was little interaction or member engagement.

Education 52

Education Video Software Course 52

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JULY 8, 2022

In an article for MIT Sloan Management Review, Susie Lee from Degreed suggests four things leaders can do to foster a sense of belonging at their organizations. Her team focuses on belonging as an essential element of their DEI initiative because it’s what employees want to feel and it increases employee retention and performance.

San Francisco 39

San Francisco Certificate Technology LMS 39

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JULY 14, 2023

Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. One overlooked source of intentional learning is boardroom dissent.

Education 39

Education Price Tools Technology 39

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FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

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MARCH 3, 2023

Self-assessments reveal where you need to improve your skills and what you need to learn. WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Subscriptions. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

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FEBRUARY 11, 2022

“It” is that feeling of conference community, conversations and intellectual stimulation that WBT Systems says your association can keep going in a year-round learning community. Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. AMS/CRM software selection. Agile governance.

Content 39

Content Strategy Technology Analysis 39

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JANUARY 20, 2023

WBT Systems shares his description of BANI and his “adaptive strategies” that can help you prepare your association and members for more unpredictable chaos. The most fascinating part of this article for me are the potential applications of Smart NFTs. Imagine how Smart NFTs might enhance the member/customer experience.

Revenue 39

Revenue Education Strategy Review 39

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MARCH 11, 2022

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. Is your virtual conference engaging enough to prevent multitasking?

LMS 195

LMS Revenue Los Angeles Newsletter 195

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FEBRUARY 4, 2022

WBT Systems continues its Learning Science Made Easy series with an introduction to the instructional design model, Merrill’s Principles of Instruction. Josh Bersin released a playbook for change agility , which he describes as “a new roadmap for culture, management, learning, and rewards.” Question your assumptions about members.

Content 39

Content Education Recruiting Recruitment 39

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OCTOBER 18, 2019

It’s so sad to meet an association professionals whose boss doesn’t provide a budget for professional development—how cruelly ironic considering associations are in the lifelong learning business. I can see how members and customers might be more apt to reply to a request for advice than a request for membership or program feedback.

North Carolina 34

North Carolina Education Project Communications 34

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NOVEMBER 27, 2020

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 126

Content Marketing How To LMS 126

MemberClicks

DECEMBER 12, 2022

There’s an article in Forbes that explores the power of employer-sponsored volunteerism. It explains the many benefits of it, including improving employee mental health, promoting skill building and growing workplace engagement. But this article got us thinking. First off, more on the article.

Certificate 52

Certificate Utah Discount Member Engagement 52

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Member renewals. Fortunately, I found it on another website in an article by the recipe’s creator. More info/register.

Certificate 39

Certificate Innovation Education Process 39

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AUGUST 23, 2019

The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. Design your learning program first and then figure out how you’ll handle learner assessment, right?

millennials 37

millennials Member Engagement Tools Tips 37

Reid All About it

AUGUST 14, 2020

A few other notes… Interview sessions are much more engaging than talking head sessions. Exhibitors were psyched about the numbers, so provide free education for members—or a decent selection of education, for example, keynotes, game changers and basic-level sessions. How to Go Virtual (While Still Creating an Engaging Experience).

Montana 370

Montana Conference Education Tips 370

Reid All About it

APRIL 9, 2021

WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Heavy workload. Quick hits. Quick hits. Michael Tatonetti, CAE ).

San Diego 370

San Diego Revenue Strategy Content 370