Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Marketing Strategy Guidelines 52

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website.

Industry 64

Industry Marketing Social Media New Jersey 64

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

Social Media 52

Social Media Video Content Press Release 52

Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Social fitness. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Member mobile app. Webinar latecomers. More info/register.

DC 261

DC Washington Member Engagement Innovation 261

CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. Social media marketing is all about the content you are pushing through the channel.

Video 52

Video Marketing Strategy New Jersey 52

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Hardy captures what most marketers are striving to accomplish today.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

OCTOBER 30, 2018

And don’t discount social media, which remains an important way to reach members. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 185

Communications Social Media Newsletter Content 185

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

Process 52

Process Strategy Tips Discount 52

CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. This can be through external backlinks, social media and business directory listings.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I find good reads there, including many of the articles I share here. Leave with tools you can use today to build a strategy that best fits your organization. Data, AI and value propositions.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

NOVEMBER 3, 2023

GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. True words from a Twitter review of historian Simon Sebag Montefiore’s article in The Atlantic, The Decolonization Narrative Is Dangerous and False: It Does Not Accurately Describe Either the Foundation of Israel or the Tragedy of the Palestinians.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

MARCH 24, 2020

Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. A robust search feature, along with the in-article navigation, makes finding the content you need a breeze. You'll find articles, interviews, case studies and more. Higher Logic Videos & Social Media. Webinar | Google Analytics.

Library 219

Library Products Video Course 219

Reid All About it

AUGUST 25, 2017

I’m thinking of it as sort of a bionic search capability that pulls on all kinds of data sources across the enterprise and delivers highly context-relevant results, but this article from CMS Wire explains it better. Tue 8/29 at 12 p.m.* – Driving an Innovation Strategy. – Using Content Strategy to Re-Imagine Your Website.

Social Media 153

Social Media Survey Tools Innovation 153

Reid All About it

APRIL 21, 2023

They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Tue 4/25 at 1 p.m. Membership marketing. AI and associations. Shannon, FASAE, CAE, Non-profit Exec., CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

AssociationChat

FEBRUARY 1, 2024

With over two decades of navigating these waters, I’ve gathered some strategies and insights that I believe will be valuable for anyone looking to enhance their community engagement. Don’t hesitate to reach out if you’re looking for more detailed strategies or specific examples. Image created by DALL-E.

Team 52

Team Guidelines Strategy Tools 52

Higher Logic

AUGUST 15, 2017

Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. You can make the event even more special by including your conference’s keynote speakers, industry experts, and your own leadership and board members.

North Carolina 343

North Carolina Project Discount Leadership 343

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

AUGUST 19, 2016

– Social Media 201: Content Curation, Time Management and Audience Engagement. If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. What I Know For Sure About Leadership (Association Chat on Huzza).

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

DECEMBER 10, 2021

At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over. Despite its negatives, there are still serendipitous benefits in engaging on social media. Essential Social Media Strategies. Quick hits.

Chicago 195

Chicago Social Media Education Recruiting 195

Associations Now

DECEMBER 8, 2014

Large-scale protests organized and fueled by social media have helped shape politics in countries such as Egypt and Ukraine. In today’s Social Media Roundup, read about one group that’s rising to it. Be sure to check out the full article for more tips. (ht But in the U.S., But in the U.S.,

Social Media 40

Social Media United States Team Review 40

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. Leadership Training: If you’re interested in leadership roles, trade associations offer opportunities to develop your leadership skills.

How To 52

How To Social Media Industry Recruiting 52

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. Go further than that by featuring matching gifts on your Ways to Give page, a dedicated matching gifts page, fundraising appeals, and social media. Companies gave $29.48

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart.

Revenue 195

Revenue Survey Leadership Education 195

Association Briefings

OCTOBER 19, 2020

Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a way to provide additional value to your members while highlighting your organization’s industry expertise. And how can you use the strategy to your association’s advantage? It’s a bird.

Content 52

Content Social Media Newsletter Industry 52

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236

LMS Social Media Course Education 236

Reid All About it

JUNE 12, 2020

You’ve probably seen articles over the past few years about the death of the trade show. Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Now it’s time to recover, relaunch, and rebound.” Kimberly A.

Montana 243

Montana Leadership Tools Innovation 243

Reid All About it

NOVEMBER 19, 2021

Andrew Hutchinson at Social Media Today introduces a report from Reddit that may not at first seem applicable to associations, but it makes you aware of what’s going on out there and reminds you that not everyone lives like you—always a helpful mindset. Cheri Keith, Head of Strategy, ON24. Cultural trends. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Higher Logic

OCTOBER 4, 2018

We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. Send them this article (as a not-so-subtle hint!). What’s the latest in terms of email strategy ? Buffer is another platform providing similar social media management services.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

SEPTEMBER 15, 2017

This Fortune article explains five ways businesses are already using blockchain. – Advocacy in a Social Media World. Explore how associations have become catalysts for change by using social media platforms—and members—to promote key issues to legislators, regulators, and the public. I’d wager “no.”

Raleigh 203

Raleigh Arlington Social Media DC 203

GrowthZone

AUGUST 2, 2022

That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 The chamber’s social media reach went from 250,000 in 2019 to over 2.8 ” Website.

Communications 78

Communications Directory Social Media Massachusetts 78

Associations Now

SEPTEMBER 17, 2013

Mashable writer Todd Wasserman , in a smart piece on how not to make that sort of mistake, points out Canon’s classy way of avoiding the same fate —it turned its social updates off that day. Every time you turn around, it seems someone is saying something stupid on social media. You’re probably no Pax Dickinson.

Social Media 40

Social Media Los Angeles New York Guidelines 40

Velvet Chainsaw

MARCH 12, 2020

As indicated in a recent PCMA Convene article , Bill Reed, chief event strategy officer at the American Society of Hematology, encouraged event organizers to step up to the table, take command of the facts and help make the most informed and timely decisions for their individual organizations. It’s Time to Step Up. I can relate.

FAQ 119

FAQ Social Media Communications Team 119

Reid All About it

NOVEMBER 4, 2016

Eyal recently wrote an article about two companies that used content and community to hook customers and turn them into loyal, repeat-visitor fans. If you’re not completely sure what LinkedIn is up to lately, you need to read this article about LinkedIn Learning. Social Media and Volunteer Engagement. Educate yourself.

Las Vegas 150

Las Vegas Leadership Washington Education 150

Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Next-Level Live Online Events: Strategies from Successful Associations. More info/register. 1 CAE credit.

LMS 276

LMS Pennsylvania Innovation Education 276

Aaron Wolowiec

APRIL 14, 2015

That includes membership growth, non-dues revenue, social media and Big Data. According to Fara Francis, chief information officer of The Associated General Contractors of America, association leadership now welcomes IT to sit at the table to participate in identifying the organization’s business strategy and goals.

Social Media 100

Social Media Revenue Technology Communications 100

Reid All About it

NOVEMBER 23, 2018

Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. This is the second article in The Aging Workforce series at the Harvard Business Review—I mentioned the first article in last week’s post. When is it time for a content strategy update?

DC 170

DC Video Washington Strategy 170