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How to boost non-dues revenue through sponsorships and advertising

Aptify

Here are some effective ways to drive non-dues revenue by offering sponsorship and advertising opportunities. Producing non-dues revenue helps your membership-based organization continue to provide great member value even when membership growth flattens out or dips. . Sponsorships can produce a wealth of non-dues revenue.

Revenue 72
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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

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Association Brain Food: 2.23.24

Reid All About it

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Digital initiatives. Social fitness. Americans aren’t hanging out anymore. 1 CAE credit.

DC 263
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Association Brain Food: 6.9.23

Reid All About it

Raymond Carver, “Rain” Non-dues revenue. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content.

Revenue 205
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Association Brain Food Weekly: 7.24.20

Reid All About it

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. She also said, shame is not a tool for social justice, but for oppression. 1 CAE credit.

Montana 259
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Association Brain Food: 4.21.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. Membership marketing. 2 CMP credits.

Education 195
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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62