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It’s Now a Leader’s Job to Understand Social Media

Association Leaders

Here’s an article demonstrating what I’m talking about. It seems during a Today Show episode, there was a conversation about social media during which the TV reporters (leaders) claimed ignorance regarding social media. What a leader doesn’t know can hurt them and their organization.

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Does Social Media Make You a Better Leader?

Associations Now

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. Not every CEO is savvy on social media, but the ones who are often have a lot of other traits considered desirable in leaders. 46 percent stronger at influencing others.

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Daily Buzz: Develop a Social Media Brand Ambassador Program

Associations Now

Consider a social media ambassador program to bridge the gap. While your organization [social media] accounts work to build an authentic community, share your story, and advance your brand strategy, playing the game as it was intended (person to person) can drive even more meaningful engagement with your cause,” Russom says.

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Social Media and Disaster: Hospitals On Facebook

KiKi L'Italien's Acronym Soup

They were reporting if they had made it through the storm and trying to locate others. They were reporting on damage and area landmarks that were gone. They were reporting that phone calls weren't getting through, but that they were still able to access social media using their phones. Post in the comments here!

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Was it through social media traffic or email clicks?

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These Are Not the Most Read Articles But They Are the Most Impactful For the Association Community

Smooth The Path

People chime in on social media, not only with likes but with anecdotes too. Attendees catch me at conferences and reference ideas they found helpful in research reports, or e-books, or posts. What articles, posts, reports, or sessions made an impact on your members? Harder to measure, but more important is impact.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!