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Collegium Acquires SBI Association Management

SBI

Acquisition marks new era for association management innovation. NEW YORK, NY, June 9, 2021 PRNewswire/ — Collegium Partners, Inc., About SBI Association Management. The post Collegium Acquires SBI Association Management appeared first on SBI Association Management.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Host: New York Society of Association Executives.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

So if your association announcement is really worth sharing, be sure to tell your members more than once. Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Increasingly, people are getting their news online.

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Association Brain Food Weekly: 11.6.20

Reid All About it

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). How to Scale Community Globally. Host: Community By Association. Building Your 2021 Communications Plan.

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Association Brain Food: 6.2.23

Reid All About it

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it.

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Get More Out of AI, Start Chatting

.orgSource

Develop an interactive onboarding chatbot to help new members navigate the offerings. Use ChatGPT to design and conduct surveys and market research. Create a chatbot to provide quick guidance on legal and compliance matters specific to your industry or association. Leverage ChatGPT to generate reports, articles, and newsletters.