YourMembership

JUNE 5, 2015

In the end, it ultimately boils down to building genuine connections with your members and delivering real value through the products, programs and services your offer them. Are you tracking and rewarding what the association values or what the 
members value? How do you currently learn about your audiences?

Member Engagement 150

Member Engagement Philadelphia Committee Leadership 150

Smooth The Path

JANUARY 31, 2019

Association consulting services that help members get to a solution faster. Association agency services that help members with time-consuming media and content production. Or what about an association service that helps members connect with just the right member.

Innovation 74

Innovation Content Survey Strategy 74

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. However, decision-making strategies and implementations are still mixed between “gut feeling” and “data – driven.” . Data D riven . Prescriptive .

How To 81

How To LMS Certificate Course 81

Smooth The Path

APRIL 23, 2017

fewer products, more experiences. Product is no longer king, the experience is. Related: Association trend watch: member experiences. You need to know your association’s value trigger point. Some of us are experimenting with: less owning, more renting (turning from CDs to Pandora). smaller homes, more time.

Member Experience 74

Member Experience Class Price Products 74

Smooth The Path

NOVEMBER 27, 2016

The product – is the thing you are trying to market. Most times the problem with our marketing is in the story and/or the product. Related: Storytelling is the new association marketing. It can be membership, the conference, a guide, a research report, a chapter meeting or a call for volunteers. Start here first.

Marketing 60

Marketing Social Media Products Innovation 60

Smooth The Path

SEPTEMBER 26, 2019

Armed with guidelines, rules, and expectations provided by the association, mentors, and mentees went off to give and get guidance. Some mentors and mentees went on to have productive relationships long past that season of the mentor program. Related: A new calculation leads to a better association strategy.

Guidelines 79

Guidelines Newsletter Video Tips 79

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.

Conference 40

Conference Certificate Education Discount 40

Associations Now

JULY 9, 2013

How to use employee input to develop more effective values statements. Also: why you should constantly rethink strategies to keep up with the transient economy. Most associations have values statements. Keep pace: If you feel like your association is lagging behind, it might be time to re-strategize.

Review 40

Review Leadership Price Strategy 40

Smooth The Path

MARCH 2, 2017

Innovation is a difficult strategy for any organization past the startup phase to adopt, and associations are no exception. When association executives talk about innovation, we talk about the possibility and how much more we can help members.

Innovation 60

Innovation Process Team Project 60

Slice-Works

JULY 10, 2014

How: that combines products, services, and experiences across many sectors. Calling all Small Association Leaders: 5 Great Ways to Generate Real Membership Value and Growth. 5 strategies that only cost me time, effort and persistence. — Defining Your Association Value. Ad sales + Product sales = revenue.

Communications 28

Communications Marketing Conference Social Media 28

Reid All About it

SEPTEMBER 27, 2019

I’ll be happy to feature it as long as it’s not product-centric. Presenters: Shelly Alcorn, CAE, Alcorn Associates Management Consulting. Association Value Prop Remix & Laying the Track for Member Persona Creation. Here are the educational events scheduled for next week. More info/register. Host: ReviewMyAMS.

DC 34

DC New York Washington Review 34

Off Stage

JANUARY 20, 2011

Did the local association need to better market the return-on-investment more effectively? Maybe, in fact, the product was simply over-priced. Maybe there just WASNT $431 in association value once the MLS incentive was removed from the equation. “Thats not true in the case of our association.

South Carolina 40

South Carolina North Carolina Metro Price 40

AssociationChat

SEPTEMBER 22, 2021

Is your association’s value proposition as strong as it could be? Are your governance, operations, and culture aligned to support strategy? So content is really important evaluating in the value proposition? How are you providing value through your content and has have those needs changed? Or have they changed?

How To 104

How To Content Examples Newsletter 104

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. You can never go back to seeing a single image.

Newsletter 100

Newsletter Member Engagement Press Release Recruiting 100

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. I’m happy to feature it as long as it’s not too product-centric. Stakeholder capitalism. More info/register.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

MAY 4, 2016

But positioning the two as alternatives isn’t productive. As my colleague Mark Athitakis pointed out Monday , associations ought to embrace all forms of research that get them closer to better decisions. “That one-to-three-year member, that member’s probably fairly new to construction. .

Member Research 40

Member Research Sample Industry Report 40