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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. Oh yes, that worked! It’s good in burritos too.

Revenue 259
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How to Sunset an Educational Program

WBT Systems

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 161
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Prior to the digital revolution, these credentials were called certificates of completion. But because they were printed paper documents, they were typically hidden from the world — tucked away in file drawers or framed on office walls. Badges recognize program and certificate completion, with badge color based on skill level.

LMS 253
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10 Steps to Choosing Your Association’s Next AMS

Membersuite

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Document and prioritize your requirements—what the software has to do—including integrations and reports. 4: Document Complex Workflows and Integrations.

Proposal 158
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Association Brain Food Weekly: 12.18.20

Reid All About it

If I had a documented personal mission—hmm, perhaps that’s a good exercise for my break—it would include something about helping others to prosper, learn and grow, which is why your comments of appreciation mean so much to me, maybe I’m doing it. Digital marketing for education programs. I love German Christmas markets.

Video 221
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Association Brain Food Weekly: 10.22.21

Reid All About it

Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” Content marketing. Subscribe to Blog via Email. Strategic plan. Who can argue with that? Innovative events. More info/register.

San Diego 195