Remove leverage-marketing-power-social-proof
article thumbnail

How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192
article thumbnail

Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
article thumbnail

Association Brain Food Weekly: 12.3.21

Reid All About it

70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I’ll be happy to feature it as long as it’s not too product-centric. Quick hits. Ryan Johnson, Medium ).

Revenue 195
article thumbnail

Association Brain Food: 12.1.23

Reid All About it

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. I’m happy to feature it as long as it’s not too product-centric. Content calendars.

Arlington 266
article thumbnail

Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing.

Revenue 205
article thumbnail

Association Brain Food Weekly: 7.23.21

Reid All About it

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Membership benchmark data. Email Address: Subscribe.

Video 195