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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

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Association Brain Food Weekly: 1.8.21

Reid All About it

At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Content curation tips and examples to fill your editorial calendar. Case Study of EAIE 2019 Conference.

Las Vegas 370
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Association Brain Food: 6.7.24

Reid All About it

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Hear insights, real-world examples, and tools that help you become more effective at self-promotion for career advancement and enhancement.

Chicago 259
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How to Make Analytics a Priority – Finally!

Association Analytics

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? For example, instead of asking, “Do you want an Enterprise Data Warehouse?” Use case studies & references – use 3rd party examples and case studies as examples of success.

How To 169
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Build Membership Resiliency through Innovation

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. Here is the lesson. Find it on Amazon.

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Membership Marketing Blog: Case Study: A Thriving Membership.

Membership Marketing

Case Study: A Thriving Membership Organization. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9).

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Association Brain Food Weekly: 2.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register (must join Fridays@4 first, it’s free). Host: Fridays@4. Mon 2/8 at 11 a.m. – Wed 2/10 at 11 a.m. – CAE credits.

San Diego 370