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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.

Social Media 254

Social Media DC Strategy Education 254

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

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AUGUST 11, 2023

But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. ExOrdo shares key findings from interviews with 27 scholarly societies about their event goals, activities, issues and challenges. Leadership pipeline. Procrastination. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Planning virtual conferences. They became “ virtual certified.”

Montana 362

Montana Revenue Innovation Case Study 362

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Is it difficult to find members to serve on your membership committee?

LMS 369

LMS Certificate America Committee 369

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DECEMBER 15, 2023

They explain what that means and how associations can help members adopt a flux mindset and a portfolio approach to their careers. Online communities. This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too.

Iowa 259

Iowa millennials Texas Strategy 259

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AUGUST 7, 2020

Associations, you can help young professionals overcome these challenges. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. High Engagement Networking.

Montana 369

Montana Conference Education Tennessee 369

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SEPTEMBER 29, 2023

In this post, they describe the basics and the advantages Open Space has over the traditional conference session format. Impexium dives deep into membership renewals : the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges.

Revenue 276

Revenue Innovation Education Tools 276

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JULY 2, 2021

This week, they discuss peer advisory groups for association members who want to learn from and with each other. Supplier members. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Re-Engage Virtual: Planning the Event of Tomorrow.

Technology 370

Technology Strategy System Education 370

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Virtual conferences. Member engagement. Inclusive marketing.

Montana 351

Montana Certificate Conference Content 351

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Learn to love walking in the rain. Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Josh Spector ).

Certificate 370

Certificate System Dallas Price 370

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SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. Mon 9/18 at 8 a.m. Green Deal. More info/register.

LMS 259

LMS Revenue Arlington Education 259

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MAY 5, 2023

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. When association professionals think about volunteering, members naturally come to mind. This month’s topic: the member journey. Remember those? Ah, the old days. CMP credit.

Chicago 206

Chicago Education Certificate Revenue 206

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APRIL 2, 2021

Association member communications. By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Future conference attendance.

Revenue 335

Revenue Conference Industry Strategy 335

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JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Make time for microlearning. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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MAY 12, 2023

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. Membership tiers. Newsletters. But do you? Virtual for in-person attendees.

Chicago 200

Chicago Newsletter Mooc Education 200

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SEPTEMBER 22, 2023

Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs, and challenges. Scientific society events. to 3:30 p.m. –

LMS 271

LMS Revenue Education Strategy 271

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JUNE 25, 2021

Online learning. Since everyone went virtual over the past year, the competition has heated up in the online learning marketplace. WBT Systems suggests a baker’s dozen ways to differentiate your online learning programs from the competition. Virtual conference pricing. Virtual expo. Exhibitors.

LMS 361

LMS Revenue Tips America 361

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 259

Survey Project Strategy Education 259

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Online community.

DC 206

DC Recruiting Recruitment Washington 206

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app.

Strategy 276

Strategy Video Technology Innovation 276

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Either you have it or you don’t but you have to produce anyways. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

NXUnite

FEBRUARY 15, 2024

of nonprofits increased their staff workloads to meet rising demands for services last year. Your nonprofit’s staff members have a lot on their plates. Having a deliberate training plan in place ensures that you stay on top of your staff’s learning needs and keep up with the latest best practices in the sector.

How To 130

How To Class Resources Course 130

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OCTOBER 23, 2020

The weekly list of free educational events and resources for the association community… Corporate member training programs. WBT Systems explains how to become the corporate training partner for your member companies. The HR and training staff at your member companies are under duress right now. The remote work IT bag.

Revenue 300

Revenue Review Content Strategy 300

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APRIL 9, 2021

WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session. 5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. Heavy workload. Quick hits. 1 CAE credit.

San Diego 370

San Diego Revenue Strategy Content 370

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JULY 17, 2020

Pandemic engagement strategies. Member needs continue to change as we slowly move from pandemic response mode to pandemic recovery mode. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Good question.

Montana 341

Montana Revenue Strategy Conference 341

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MARCH 11, 2022

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. Virtual conference attendee’s attention. Member engagement.

LMS 195

LMS Revenue Los Angeles Newsletter 195

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

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NOVEMBER 27, 2020

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. 3 CMP credits.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JUNE 26, 2020

The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.

Montana 370

Montana Conference Content Education 370

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The future of work. Virtual job fairs. What a smart idea.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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MARCH 5, 2021

Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Engagement boxes. Maybe you received an engagement box from a virtual event you attended. Learn from one of the best.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Virtual events.

millennials 307

millennials Montana Class Education 307

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Conference insights from forward-thinking association event directors.

San Diego 370

San Diego Price Strategy Education 370