Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 286

Certificate Price Tools Technology 286

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 271

Newsletter Certificate Denver Case Study 271

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. Guest: Lesedi Lesetedi. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. I’m happy to feature it as long as it’s not too product-centric. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace.

LMS 259

LMS Revenue Arlington Education 259

Reid All About it

AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. I’m happy to feature it as long as it’s not too product-centric. Thriving (or not) associations. Which is yours? Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. content attribution—copyrights, legal ramifications, etc.; Advertising. 1 CAE credit.

Education 259

Education New Hampshire Tips Technology 259

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. I’ll be happy to feature it as long as it’s not too product-centric. Tue 8/4 at 12 p.m.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Quick hits Can AI write thought leadership content for you? I’m happy to feature it as long as it’s not too product-centric. Association staff retention. More info/register.

Revenue 230

Revenue Chicago Leadership Education 230

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. But the question is: what kind? More info/register.

LMS 271

LMS Education Member Engagement Revenue 271

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. Chapter habits. But do you? More info/register.

Revenue 206

Revenue Certificate Committee Leadership 206

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. shares 15 ways to improve your newsletter content and delivery.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. This is so me. Guest: Sanjay Deo.

LMS 361

LMS Revenue Tips America 361

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue 318

Revenue Discount Analysis Marketing 318

Delcor

NOVEMBER 18, 2020

One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? In response to this growing market demand, associations are ramping up their online learning programs. Digital badge and certificate programs. Virtual conferences.

Products 59

Products Revenue Case Study Content 59

Reid All About it

MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Intriguing.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 351

Montana Certificate Conference Content 351

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. I’ll be happy to feature it as long as it’s not product-centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. I’m happy to feature it as long as it’s not too product-centric.

Social Media 254

Social Media DC Strategy Education 254

Reid All About it

NOVEMBER 20, 2020

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. I’ll be happy to feature it as long as it’s not too product-centric.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

MARCH 25, 2022

Professional development market potential. I’ll be happy to feature it as long as it’s not too product-centric. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 4, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. 1 CMP credit.

Video 367

Video Innovation Content Technology 367

Membersuite

MAY 17, 2022

Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and value of these types of programs early on—that’s why we created a highly configurable certification management solution as part of our baseline offering. Program content (i.e.

How To 152

How To Certificate Course Revenue 152

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI-generated SEO content is “polluting our culture for your own minor profit.

Revenue 259

Revenue Price Denver Tools 259

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. I’m happy to feature it as long as it’s not too product-centric. Host: Product Design Community *All events are online at Eastern Daylight Time unless otherwise noted. More info/register. Fri 5/5 at 4 p.m.

Chicago 206

Chicago Education Certificate Revenue 206

Reid All About it

MARCH 4, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Mia Masson, Head of Content at Swapcard, and manager, Evolve, an online community and virtual event series. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Your association’s content can serve many purposes.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259

Survey Project Strategy Education 259

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Change management. Creativity.

Revenue 206

Revenue Content Chicago Leadership 206

Reid All About it

APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. I’ll be happy to feature it as long as it’s not too product centric. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. Conference content. I love Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product centric. Membership recruitment. Quick hits. More info/register.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

WBT Systems

FEBRUARY 20, 2018

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 161

Education How To Certificate Committee 161

Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. I’m happy to feature it as long as it’s not too product-centric.

Arlington 271

Arlington Technology Strategy Los Angeles 271

Fonteva

NOVEMBER 8, 2019

If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. These can be courses created in-house or with an instructional designer, or developed from content that’s currently available. License content or revenue share.

Content 56

Content LMS Discount Price 56