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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. Andrew Sullivan, New York Magazine ). A new episode is posted every Monday by 1 p.m. Take advantage!

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Reid All About it

MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Skip down to the list of free webinars if you prefer takeout. The Digital Revolution: Static Webinars Reimagined for Maximum Engagement.

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SEPTEMBER 17, 2021

Instead of getting caught off guard like last year, they suggest preparing for anti-digital bias, making a virtual Plan B (but a better version than last time), investing in the right technology, and aligning your org chart and skill sets to the new reality. Companies have dozens of options for spending their marketing dollars.

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Good eats—skip down to the list of free webinars if you prefer take-out.

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). Good eats—skip down to the list of free webinars if you’re not into cooking: Ah, pasta, ye temptress.

Chicago 221

Chicago Massachusetts DC Washington 221

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Quick hits before we get to next week’s free webinars: Not surprisingly, new research from Adobe finds email is very much holding its own among newer channels and technologies.

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Good eats—skip down to the list of free webinars if you prefer take-out. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled.

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Learning Management System Education Communications Technology 285

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Skip down to the list of free webinars if you prefer take-out. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. Remote work models.

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Skip down to the list of free webinars if you prefer takeout. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Revenue 195

Revenue Technology Education Video 195

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JANUARY 28, 2022

Why not offer leadership training to volunteers who show an interest in taking on new responsibilities so you can fill the pipeline? Skip down to the list of free webinars if you prefer takeout. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe.

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Newsletter Survey Team Software 195

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Hear what works, where to focus your resources, marketing, management, and tracking.

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FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Book Cougars. Bon Appetit Foodcast.

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Skip down to the list of free webinars if you prefer take-out.

Innovation 359

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JANUARY 22, 2021

Toby Luckhurst, BBC News ). Skip down to the list of free webinars if you prefer take-out. I love discovering new fish preps since I get two pounds of fish every week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. government. Yeeeeeeeeeyes.

Innovation 370

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

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NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Skip down to the list of free webinars if you prefer takeout. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: New York Society of Association Executives.

Survey 195

Survey Revenue Price Team 195

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JANUARY 5, 2018

Golden Hill: A Novel of Old New York by Francis Spufford was on lots of best-of-2017 lists, the adventures of a mysterious young man in mid-eighteenth century Manhattan, thirty years before the American Revolution. If your organization has a webinar scheduled in the near future, please send me the link. Mon 1/8 at 8 a.m.

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OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Skip down to the list of free webinars if you prefer takeout. Enter your email address to subscribe to this blog and receive notifications of new posts by email. He describes his S.C.O.R.E CMP credit.

Revenue 195

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OCTOBER 16, 2020

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Anna Goldfarb, The New York Times ). Good eats—skip down to the list of free webinars if you prefer take-out. Green beans are all over the farmers market right now. Content audit.

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FEBRUARY 12, 2021

Skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Presenters: Harneet Singh, Director of Marketing, Preseem. Email Marketing Workshop. Peter Vajda, Issues ). I’ll make those again.

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AUGUST 20, 2021

During a recent MemberSuite webinar, Greg Melia, CAE, CEO of the Customer Experience Professionals Association, and Julie Sciullo, CEO of Association Analytics, discussed how to navigate member engagement at this weird time. Skip down to the list of free webinars if you prefer takeout. Host: New York Society of Association Executives.

Revenue 195

Revenue Content Resources Strategy 195

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OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Good eats—skip down to the list of free webinars if you prefer take-out. More info/register.

Revenue 300

Revenue Review Content Strategy 300

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DECEMBER 4, 2020

Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Host: New York Society of Association Executives. Check out Cecilia’s new Nonprofit Executive Spotlight series too.

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APRIL 9, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Host: New York Society of Association Executives. New Business Models for a Hybrid World. Johnson Experience Marketing.

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San Diego Revenue Strategy Content 370

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JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Skip down to the list of free webinars if you prefer takeout. Host: American Marketing Association. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

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JUNE 5, 2020

Good eats—skip down to the list of free webinars if you’re not into cooking. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. A new episode is posted every Monday by 1 p.m. What the deuce?

Innovation 273

Innovation Conference FAQ Industry 273

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Quick hits before we get to next week’s free webinars: Always use the double opt-in for email introductions.

Review 85

Review Education Tips Technology 85

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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DECEMBER 2, 2022

Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Topol, New York Times ). New Member Engagement Study Launch Party.

Tips 41

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MAY 1, 2020

Gabrielle Hamilton, New York Times ). Good eats—skip down to the list of free webinars if you’re not into cooking. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Host: New York Society of Association Executives. 1 CAE credit.

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North Carolina Revenue Strategy Education 273

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AUGUST 19, 2022

After a few years of virtual-everything, our tolerance for the traditional webinar format is withering away. WBT Systems offers suggestions for producing webinars that provide a learning experience worth your attendees’ time and attention. Cloey Callahan, Worklife News ). New York Times , no paywall). 1 CAE credit.

Technology 43

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AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Octavio ‘Bobby’ Peralta shares a recap of a webinar he attended on the seven surprising traits of future board directors. Biersdorfer, New York Times ). Future-proofing. Consulting.

Software 41

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