Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. 23% of associations reported members found l ack of value.

Tools 258

Tools eBook Report Learning Management System 258

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting.

How To 362

How To Process Tools Team 362

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Membersuite

JULY 6, 2022

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Document and prioritize your requirements—what the software has to do—including integrations and reports. You want them to start feeling a sense of ownership about this project.

Proposal 158

Proposal Software Cost Project 158

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses.

San Jose 369

San Jose Email Marketing Tools millennials 369

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Final Report. Environmental Scan.

LMS 172

LMS Course Price Team 172

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. Reporting CE issuance to accreditors is also a mess (are you familiar with PARS? ).

elearning predictions 150

elearning predictions Mooc LMS Price 150

Blue Sky eLearn

MAY 30, 2017

According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent. The higher your webinar no-show rate is, the lower the return on your marketing investment. The key to boosting your attendance rate to create a post-registration marketing campaign.

How To 126

How To Case Study Content Certificate 126

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Quick hits.

Education 354

Education Technology Strategy Revenue 354

Association Adviser

MARCH 27, 2019

Fifty-six percent of respondents to our study reported customizing new member communication. For example, many associations convene monthly or quarterly roundtables for professionals who have achieved a certain certification and want to continue sharpening their skills with an equally knowledgeable cohort.

Communications 62

Communications Certificate Recruiting Recruitment 62

Reid All About it

JULY 16, 2021

Suddenly, I see references to it in different places. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. More info/register.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

GrowthZone

JULY 24, 2018

This is referred to as software as a service (SaaS). Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Popular Association Software Platforms.

Software 84

Software Association Management Austin Atlanta 84

MemberClicks

NOVEMBER 11, 2021

You’ll have to manually input it into your other systems to be able to cross-reference it with other membership data. Certificate generator. Marketing tools to send personalized, on-brand, and automated emails and other communications to members. Reporting tools to track dues renewals, member retention rates, and more.

Software 52

Software Membership Management Tools System 52

MemberClicks

NOVEMBER 11, 2021

You’ll have to manually input it into your other systems to be able to cross-reference it with other membership data. Certificate generator. Marketing tools to send personalized, on-brand, and automated emails and other communications to members. Reporting tools to track dues renewals, member retention rates, and more.

Software 52

Software Membership Management Tools System 52

Associations Now

DECEMBER 7, 2016

And that’s leading groups like the Michigan Christmas Tree Association to double down on marketing to encourage people to buy real trees. million toward promoting real trees last year, according to a MLive report. Of course, that’s in reference to the Christmas trees likely to be found in homes around the country.

Tips 40

Tips Oakland Tennessee Michigan 40

Fonteva

DECEMBER 19, 2019

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Email marketing. With Fonteva, you can offer certifications, learning events, online courses, and more.

Member Engagement 59

Member Engagement Strategy LMS Class 59

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

Directory Social Media New Jersey Member Engagement 52

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Adviser

OCTOBER 18, 2018

Then we grew membership by asking them to refer potential members to us. So we created an environment where current members wanted to refer people to us. AA: What kinds of marketing efforts did you launch to support this drive? TB: I changed NAW’s marketing from outbound to more inbound and relationship-based.

Revenue 63

Revenue Course Education Team 63

Reid All About it

AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. As we go back in person, it’s critical to understand how our attendees shop for events and what’s often missing from your marketing efforts. Future-proofing. Tue 8/16 at 12:30 p.m. Thu 8/18 at 11 a.m.

Software 41

Software System Technology New York 41

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

AUGUST 19, 2022

The latest MGI report disclosed how poorly associations are doing with young member recruitment. Hear how to view the practice of networking in a different light, expand your frame of reference about what a network can be, and develop ideas for the ‘now what’ phase so a connection can be more effective and mutually beneficial.

Technology 43

Technology Software Cost Products 43

Protech

MARCH 30, 2023

To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities. Make it easy for members to track their current certifications and future accreditation goals through Protech’s membership portal.

Software 52

Software Association Management Directory Discount 52

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. This kind of searchable, digitized list allows anyone to review prominent members who belong to your organization, find professionals in the same industry, and even refer customers to one another. Continuing education and certifications. Mentorship program. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. This kind of searchable, digitized list allows anyone to review prominent members who belong to your organization, find professionals in the same industry, and even refer customers to one another. Continuing education and certifications. Mentorship program. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

GrowthZone

NOVEMBER 23, 2020

This type of platform is referred to as software as a service (SaaS). Analytics and reporting. Financial reporting. Marketing automation. Email marketing. Email marketing. Robust reporting and analytics. Education subscriptions and certifications. Website Certifications and training.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. In one of those seeing-something-everywhere-all-of-a-sudden phenomena, I’ve come across several references to stakeholder capitalism lately.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

MARCH 29, 2019

MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. I really enjoy Scott Monty’s blog posts, especially how he ties in classical and historical references, this time, strangely enough, from The Twilight Zone.

Arlington 170

Arlington DC Certificate Washington 170

Association Adviser

NOVEMBER 13, 2017

Back in the day, an association management software system (AMS) focused on the basics of helping an association manage its membership data – things like contact records, member types, member applications, accounting and reports. The good news is there are new products and initiatives on the market that address these integration challenges.

Software 61

Software Association Software Certificate Association Management 61

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. Create posts for your branded social channels that highlight members being awarded continuing education certificates through your organization, photos of member-only events and conferences, and so on.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. Create posts for your branded social channels that highlight members being awarded continuing education certificates through your organization, photos of member-only events and conferences, and so on.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Beth Kanter

DECEMBER 12, 2019

I was very fortunate that in October 2004 in South Africa, there was a meeting of social change market places that was convened, and I met Buzz Schmidt, Founder of GuideStar. This comes in handy for references. Out of these, about 200,000 are reported to be filing tax returns as non-profits.

Video 52

Video System Tools Project 52

Reid All About it

SEPTEMBER 9, 2022

Presenter: Brianne Wheeler, Director, Marketing, PropFuel. You aren’t sure who to ask for references. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity. Tue 9/13 at 12 p.m. You second guess your qualifications.

Education 41

Education Project LMS Technology 41

Leading Associations

JULY 30, 2021

There are no policies and procedures, no formal committees, no job descriptions, and financial reports may be a checkbook and “how much is in the bank.” There may be hotel contracts and event scripts to refer to and build upon. This stage could also be referred to as the “do and document” stage.

Committee 52

Committee Handbook System Strategy 52

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. Events allow association members to come together, whether it’s through an educational course to get a certification or with a conference to provide networking opportunities.

Association Software 40

Association Software Software Tools System 40