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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

NXUnite

MARCH 19, 2024

Then, you need to report on your fundraising and spending to demonstrate that you’re using your donors’ money wisely and complying with government regulations for nonprofits. These functional expense categories, as they’re known, are also consistent with nonprofit tax returns and other required reports.

Tips 130

Tips Handbook Revenue Guidelines 130

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. Member expectations. More info/register.

Education 256

Education New Hampshire Tips Technology 256

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. A Pew Research report found that 87 percent of working adults believe it’s either “essential” or “important” to get training to update skills throughout their work lives.

Marketing 150

Marketing Certificate Education Michigan 150

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 167

Strategy Social Media America Survey 167

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more.

Revenue 272

Revenue Innovation Education Tools 272

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

DECEMBER 15, 2023

This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. He saw the idea in action at the Social Media Market World conference. PYMNTS reports that Tinder is promoting short-term subscriptions for Gen Z.

Iowa 256

Iowa millennials Texas Strategy 256

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – They also suggest topics you should ask about during your discussions with vendors. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. 1 CAE credit. More info/register. 1 CAE credit. .

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Survey participants will receive the study’s final report. If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Virtual certified.

Montana 362

Montana Revenue Innovation Case Study 362

Associations Now

APRIL 14, 2019

It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. I discuss a few examples of what this new terrain looks like in my feature on certification in the latest issue of Associations Now. Rops, FASAE, CAE.

Strategy 96

Strategy Certificate Industry Education 96

Reid All About it

SEPTEMBER 22, 2023

At Business Insider, Charlotte Lytton reports on research about Gen Z and education. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Aaron Wolowiec

OCTOBER 1, 2013

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. The Meetings Report reminds us to diversify revenue, reward difference, value context, maximize opportunities and prioritize learning.

Education 100

Education Detroit Strategy Michigan 100

Reid All About it

MAY 22, 2020

The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.

Certificate 369

Certificate Revenue Conference North Carolina 369

Smooth The Path

DECEMBER 4, 2018

Certification. Research Reports. Related: Radically alter the focus of your association’s marketing. 6 strategies for member email effectiveness. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. Conference. E-Newsletter. Chapter Events. Online Community.

Marketing 74

Marketing Newsletter Certificate Resources 74

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 100

Strategy Social Media America Survey 100

Reid All About it

MARCH 24, 2023

Sponsorship strategy. In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

DECEMBER 1, 2023

It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? From light to heavy, the next night we had cheesy smoked Gruyere chicken.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

millennials 307

millennials Montana Class Education 307

Reid All About it

NOVEMBER 26, 2021

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Transactions Corp.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? AMS reports. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JULY 30, 2021

Ten Ways to Futureproof Your Membership , a new report from Sequence Consulting, is a refreshing wake-up call with practical new ideas for a time of reset member expectations. Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

Aptify

JANUARY 21, 2022

An effective way to address these challenges is for your staff to focus more of their efforts on those areas that are most important to today’s members, including individual benefits such as training and certifications, and industry-focused benefits such as industry news and information, advocacy, and raising awareness. .

Organization 138

Organization Certificate LMS Membership Management 138

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

WBT Systems

FEBRUARY 28, 2017

Most certification academic standards have limited value – without the ability to apply learning. This report, recently published by Gallup (and available for free download), is written from a more corporate perspective, but some of it’s findings could be very relevant for associations. State of the American Workplace.

Education 150

Education Mooc Certificate LMS 150

Reid All About it

MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to support your employees with successful change management strategies, involve and engage employees during change, and communicate about change to help your employees accept change faster. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

Reid All About it

APRIL 2, 2021

By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Mike Murray, Content Marketing Institute ). Future conference attendance.

Revenue 335

Revenue Conference Industry Strategy 335