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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

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Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173
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Association Brain Food: 4.19.24

Reid All About it

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

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Why your code of ethics is a top-ranking member benefit

Nimble AMS

Consider adding qualified members (those with law backgrounds or experience with ethical issues, or public policy specialists) to the Code of Ethics Committee or task force so they can serve in a greater capacity. These committee members would represent the document and its contents to new and current association members.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. How often are your members interacting with you on social media? . Chapter, committee, or business group meetings. Use microsites for association committees. Email open rate.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. Plus, with an online membership directory, organizations can incorporate their branding and additional features like search, filtering, or social media integration.

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