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JUNE 18, 2021

Membership committees. Is it difficult to find members to serve on your membership committee? MemberSuite discusses the challenges faced by staff in charge of membership committees and suggests ways you can make improvements by revamping (or retiring) your membership committee. A terrific idea to steal! Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. For example, the American Marketing Association often holds training events and workshops to help members upskill. Embrace technology. Innovating means stepping outside of your association’s comfort zone.

Los Angeles 52

Los Angeles Discount Library Committee 52

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Oh, The Association Podcast is hosted by Ben Muscolino of Breezio and AMS Geek, and Jake Toohey and Joe Post of Adage Technologies. Career changers. Go on and subscribe.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

Nimble AMS

NOVEMBER 25, 2022

Board reports also summarize committee reports about governing finances or other vital organizational activities. Depending on the committee’s findings, the report may request funds for a list of proposed activities. . Committee work . Committees summarize their actions and proposals. Financial performance .

Software 127

Software Association Management Proposal Committee 127

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MARCH 4, 2022

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Host: American Marketing Association.

Class 195

Class Certificate Content Committee 195

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DECEMBER 1, 2023

Good things happen when you have good relationships with technology partners. Host: ASAE Technology Council Speakers: Dave Coriale and Andrew Legett of DelCor Reggie Henry of ASAE Tue 12/5 at 12 p.m. Project success stories. More info/register. 1 CAE credit. . 1 CAE credit. More info/register. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. ASAE Young Professionals Advisory Committee Ask Me Anything (AMA) Applications are now open to join the ASAE Young Professionals Advisory Committee (YPAC). More info/register. More info/register.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Blue Sky eLearn

OCTOBER 19, 2020

Chapter, committee, or business group meetings. If your association is large, you might have multiple chapters, different committees, or even smaller business groups. Use microsites for association committees. In the previous section, we mentioned that your association might have different chapters or committees.

Association Management 250

Association Management Committee Learning Management System Software 250

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JANUARY 5, 2024

Curious about how other associations are putting this cutting-edge technology to use in better serving their members? Host: ASAE Technology Professionals Advisory Council Moderators: Reggie Henry, ASAE, and Dave Coriale, DelCor Tue 1/9 at 12 p.m. the inside scoop on ASAE’s inaugural AI Summit taking place Jan. More info/register.

Revenue 277

Revenue LMS Price Education 277

Ungrated

FEBRUARY 24, 2023

Earlier this month, teams from CAI’s eight California chapters and the leaders from the California Legislative Action Committee met in person to collaboratively problem solve. Virtual and technology developments. Government and legislative topics. It was a great day together in California.

California 86

California San Diego Los Angeles Sacramento 86

Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. What are the barriers in developing a formal technology strategy in your organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

JUNE 2, 2023

More often than not, cultural alignment is missing from the RFP , and yet it is one of the most important success factors in any major technology initiative. Consider having a candid conversation with your selection committee about their initial reactions to AMS vendors. A gut feeling is something that tells you, “this feels right.”

Software 129

Software Association Management Case Study Review 129

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: Do your membership tiers and pricing still match the needs and desires of your market? 1: Budget.

Revenue 102

Revenue Software Price Technology 102

Association Adviser

MARCH 7, 2023

With over a billion monthly users, TikTok has reshaped the way consumers engage with social media, and association marketing teams are looking to dive head-first into this growing medium. Even as TikTok faces investigations from the Treasury Secretary and Chair of the Committee on Foreign Investment in the U.S.

Video 78

Video Social Media Committee Team 78

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.),

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

DECEMBER 3, 2021

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Kat Sullivan, Marketing Solved ). Chief Digital Officer. Quick hits. Host: PCMA.

Revenue 195

Revenue Technology Innovation Social Media 195

Achieve

SEPTEMBER 15, 2023

But as technology advances, you can’t help but think about the ways that your organization might not be keeping up with the times. Volunteer committees. Organize these efforts more clearly by carving out a space for volunteer committees in your online community. Track engagement in your CRM.

Committee 52

Committee Newsletter Social Media Technology 52

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Presenter: Kate Pojeta, CMP, Director of Meetings and Technology, Event Garde.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Reid All About it

NOVEMBER 19, 2021

Yes, we all know that, but they share advice for helping a board adopt a strategic learner’s mindset, choose the right priorities for attention, and adjust meeting formats and committee structures. Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. I’ll add more in the coming weeks.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Higher Logic

NOVEMBER 12, 2019

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Give people indisputable reasons to renew. Group Management.

Tools 205

Tools Recruiting Recruitment Strategy 205

Blue Sky eLearn

MAY 16, 2019

Education Services and Technology Vendors. Past board and committee reports. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195