10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

Nonprofit Newsletter: Free Tools to Create and Merge PDFs

Wild Apricot

One small nonprofit I work with has chosen to publish its monthly membership newsletter as a magazine-style document in Portable Document Format (PDF), rather than as an email blast. Tags: Non-profit technology nptech Non-profit Communications collaboration PDF open source application software newsletters

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Call for Presentations: Dead or Alive?

Aaron Wolowiec

With that information in hand and summarized, we engaged our education committee to “address” these needs in terms of placement throughout the annual education calendar.

Reaching Out To Global Markets Through Meetings & Events.


The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. GrowGlobally.org.

SCD Group: Are Associations Ready for ?Hit and Run? Volunteering?

SCD Group

And, for many associations and non-profits, that means millions fewer volunteers for boards, committees and service projects. Time to participate on a board or committee. Time to read association newsletters and magazines. 15 Tips for Better Board/Committee Meetings: Ideas.

How to Adapt, Change, and Pivot for Long Term Success – Association Hustle Podcast Episode 224

Moery Company

For your suppliers and your sponsors, put an emphasis on the development of promotion of non-event inventory: magazines, newsletters, advertising, advertorials in the newsletter, podcast, and video streams. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

How To 211

The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Off Stage. 26, 2009 - The Internal Blog: A Management Tool.

Tools 52

Member Spotlights: 14 Questions to Ask


Shining a spotlight on your members (in your newsletter, on your website, on social media, etc.) If that member is highly engaged (on a committee, for example), it can inspire other members to become more engaged.

ASAE Reveals 2020 Gold Circle Awards Winners


The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Newsletter. E-Newsletter.

Executive Connections: Adding Value

Executive Connections

While the staff works to implement a new Association Management System (AMS), our leaders and committees are making great progress on the activities occurring in 2008 and beyond, and I have been traveling to some very interesting conferences and meetings. Louis who have created the Liber8 Economic Newsletter- and excellent resource on the issues of the day. I didnt wake up this morning wondering about it, but the newsletter answered some questions the consumer media never reported.

Balancing Traditional and Trending Member Communications

Association Adviser

Joining the top 10 were the print newsletter and print conference guide. Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach.

How Associations Help Under 30s with Career Growth


It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters. Leadership roles, industry awards, and committee volunteerism are all examples of experiences that help build professional credibility.

Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter.

Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Committees and other member-managed groups. Maybe some of your members don’t have much time to stay engaged; a podcast newsletter to listen to on the way to work is the perfect solution. Announce the session on your (print and/or audio) newsletter a week or two in advance.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward.

The Documents to Include in an Association Board Manual


List of board committees, who is in charge, and members of each. Most recent newsletter. Any association worth its salt should provide their board of directors members with a detailed manual.

8 Tips to Create a More Inclusive Event

Associations Now

Creating a diverse representation on your stage or on your committees is a tough issue to tackle, but change only happens when we push for change. Creating a diverse representation on your stage or on your committees is a tough issue to tackle.

Tips 76

How to Develop a Membership Plan – Association Hustle Podcast Episode 219

Moery Company

And then finally, executing all of that and reporting it out to your colleagues, your membership committee, and volunteers. Check out our blogs at MoeryCompany.com and subscribe to our weekly newsletter. Developing a membership plan is not complicated, however, it takes work.

How To 245

Did You Know? Communication, Training and Recognition Are Key to Successful Volunteer Management

Association Adviser

MPINCC members are encouraged to engage with committees of their choice and learn from committee chairs in the process. Volunteer committee members are well-positioned to become committee chairs, chapter directors and executives.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Try saving your big events for once a year and encourage member committees to plan their own smaller events to engage the local member community. Share relevant news from your industry, either from industry publications, popular media outlets, or your own blog in a newsletter.

What to Do If Your Association’s Online Course Failed

WBT Systems

After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Your committee said there would be a demand for it. Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You were so proud.

Course 168

How to Get Association Members Volunteering

Higher Logic

Sign up for our newsletter. You can create a volunteer committee dedicated to helping other volunteers become engaged. Volunteer work is critical to your association.

How To 168

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

57 percent invite younger members to be on volunteer committees. Part 4 of our 2017 Association Communications Benchmarking Study series. Acknowledging a challenge is the first step to finding a solution.

Association Brain Food Weekly: 3.29.19

Reid All About it

And if that isn’t cool enough, check this out: “Our members will not have to pay additional fees for online education, certification, communities, newsletters, or other digital products that – more often than not – are pay-to-play ‘extras’ in most association business models.”. Host: ASAE Healthcare Community Committee.

Recruiting members. and keeping them

Association Adviser

By engaging members in your association through committees, member profiles, personal invitations to events and other ways, you increase the value of their membership. Deepen members’ engagement by personally inviting them to work with project-specific committees or on your board.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. Would you build your house on rented land? Or move all your belongings into a hotel room?

Tips 162

Daily Buzz: Give All Members a Chance to Volunteer

Associations Now

To get started, ask staff, directors, and committees to identify any micro-volunteering opportunities in the work they normally do, the MemberSuite team suggests. Include an example or two in each newsletter. Volunteering shouldn’t require a heavy time commitment.

How to Validate an Online Course Idea

WBT Systems

What they do is more revealing of their true needs than what they might have told you in a survey last year—or what your committee is telling you now. Newsletter analytics. Your committee may be right after all: people are interested in the topic but they can’t find the content on your website. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants.

Course 160

5 Questions to Ask During Membership Satisfaction Surveys

Cvent Association Tips

Have you ever served on the board or a committee? Especially for new projects, ask specific questions like: How valuable do you think the chapter newsletter is? Often, an association is only as good as its members. Its dedication and participation are what makes the chapter worthwhile.

The Paperless Association

Association Management

As for newsletters and surveys, they are usually all electronic too. Document paperlessness also includes committee and board meeting packets and minutes, typically archived in one of the many capable web association management and collaboration solutions we deploy on behalf of our clients.

Member Participation, Volunteerism, and Contribution are Declining

Smooth The Path

Will the work of committees have to become the work of staff? Can we expect they will read the journal, or the newsletter, or that recent research report? Today it is harder to engage a member than it was ten years ago.

Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. Some of your distribution spokes may include: Email and newsletter previews with links to hub content.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

The newsletter really was a peek behind the scenes of what the AOA was doing for young members.”. The idea was to have this committee reach out to hot leads and give a little push factor,” Schneider says.

Managing Volunteers? Learn from the Lutherans

Cvent Association Tips

According to Marguerite Christman, who was the volunteer convention manager for the Peoria meeting, you need to: Develop an organizational chart that clearly delineates the roles of various volunteer committees, and give those committees responsibility for recruiting volunteers for their particular area of work. For the Peoria meeting, there were dozens of committees, each headed by a chairwoman. Each chairwoman then coordinated with a central planning committee.

Mission Driven Volunteer Q&A

Spark Consulting

Perhaps the job wasn’t as advertised, or it took more time than advertised, or the volunteer felt that the work she was tasked with wasn’t meaningful, or there are political/interpersonal problems on the committee or task force, etc.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Host: ASAE Young Professionals Committee.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Host: ASAE Young Professionals Committee.

Member Engagement Strategies: A Guide for Associations


Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Often times, your association will have committees and subsections.

Association Brain Food Weekly: 6.20.16

Reid All About it

Host: ASAE Small Staff Association Committee. – Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.