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To Get Close to Members, Follow MarTech Trends

.orgSource

Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Take a lesson from QVC.

Video 88
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Diversity, Equity, and Inclusion in Conference Planning: A Comprehensive Checklist

SBI

Each section is designed to help committees understand how to infuse DEI principles into every aspect of your conference planning: Getting Started Establish DEI Checklist with Your Association Leadership and Planning Committee : Ensure that DEI considerations are integrated into the core conference planning process from the outset.

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3 ways to align association goals and technology with your ideal member

Nimble AMS

Try including live webinars, webcasts of live events, recommended courses, and videos. . Survey your members to understand their volunteer motivations and connect them to the best volunteer or advocacy options. . Involve the member perspective in event planning by creating a committee of member volunteers.

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Association Brain Food: 12.22.23

Reid All About it

Per MGI’s membership benchmarking survey, members rely on their associations for in-depth industry analysis. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Industry analysis for members. 1 CAE credit.

Analysis 291
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6 tips to create a volunteer group and successfully launch DEI initiatives

Nimble AMS

To assist with your recruitment efforts , survey your members and be sure to include questions addressing basic demographic data. After you’ve gathered the survey results, you can review the information and determine which members would be the best fit for your diverse and inclusive volunteer group. . Connect your DEI community.

Tips 129
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Webinar Recap: Association Value Prop Remix

Blue Sky eLearn

Engagement Review – are they on committees, contributions and/or donations, in-person and online continuing education, and career development are all good things to look at. You don’t have to wait for an in-person meeting or event, instead set up Zoom video calls for added engagement when you’re virtual. Local and national.

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Association Brain Food Weekly: 4.1.22

Reid All About it

Real-time messaging, video chat, better intel for associations—yes, bring it on! Putin’s Neanderthals produced a deepfake video in which Zelenskyy asks his troops to lay down their arms. Fri 4/1 at 9:30 a.m.* – Make Your Surveys Less Annoying. Surveys are often underused. AMS landscape. The modern war is online.

Revenue 195