Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – More info/register. Host: Fridays@4 Speakers: Diana L. 1 CMP credit. Letting Go!

LMS 257

LMS Revenue Arlington Education 257

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Conduct market research. Continuously communicate. So where do you start?

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68

Membership Marketing

FEBRUARY 7, 2018

It is an important question to building and sustaining a success membership marketing program. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? What about the editorial staff that works on publishing the magazine for members?

Cost 49

Cost Revenue Analysis Recruiting 49

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Open positions may take longer to fill in a tight job market. Our benchmarking survey identified the following communication functions most likely to be outsourced: Production design 30%.

Team 81

Team How To Survey Review 81

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Associations Now

JANUARY 6, 2015

— Recruitment ADvisor (@RecruitmentAd) January 6, 2015. That’s because Carole Oldroyd of Recruitment ADvisor is bringing up a long-standing debate in content marketing : Does it make more sense to focus on evergreen content or timely stuff? ’ “You want to be X Magazine.” ht @ RecruitmentAd ).

Social Media 40

Social Media Recruiting Recruitment Content 40

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. HBR launched a significant redesign of the magazine; its first in nearly a decade.

Case Study 64

Case Study Library Content Kentucky 64

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or email marketing fits well within the nurture focus.

Email Marketing 40

Email Marketing eBook Communications Video 40

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

JUNE 18, 2013

Follow the cycle of advertising and how it provides for your association’s knowledge provision and credibility, using a magazine as our example: An advertiser books an ad in your magazine. That money helps pay for the sales staff, design team’s layout services, materials used to print the magazine and shipment of the piece to members.

Directory 60

Directory Revenue Social Media Cost 60

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Video interviews to go with print story in magazine, journal or newsletter.

Video 40

Video Examples Sample Recruiting 40

Association Adviser

SEPTEMBER 24, 2013

For example, the old model of “Here’s our magazine, see you at the convention, pay your dues” is going by the wayside. ” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. See Did You Know?

Georgia 60

Georgia America Maryland Resources 60

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. 1 CMP credit. More info/register. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 60

Team Resources Education Revenue 60

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. So why aren’t we popping the champagne corks? Here’s why. world on a 1.0

New York City 60

New York City New York California Video 60

SCD Group

SEPTEMBER 20, 2012

We need to enhance our brand, become more visible and market to potential members. They receive our print magazine, electronic information and the member rate at our programs. Our job is to engage (“recruit”) nonmembers into the free membership category and then convert them to dues-paying members. Subscribe via RSS.

Michigan 40

Michigan Revenue Content Strategy 40

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. Tackling Multicultural Marketing Like a Pro. Fri 10/16 at 10 a.m.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

Off Stage

OCTOBER 23, 2008

For instance: Move routine communications to email or instant messaging. Negotiate with your communications carrier ensuring that each category (voice, mobile and data) is optimized for your consumption levels as you reconfigure your office. Review communications consumption with each person who uses company cell phones.

Cost 40

Cost Review Communications Discount 40

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Any special communications, outreach, bonuses, and so forth?". As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

APRIL 22, 2022

The weekly list of free educational events and resources for the association community…. New education markets. They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. AMS basics. More info/register.

Proposal 39

Proposal Price Technology Recruiting 39

Trade Association CEO Blog

JANUARY 24, 2012

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Communications. (2). Need C6 Support? ► 2010. (8).

Newsletter 28

Newsletter Project Maryland Michigan 28

Reid All About it

APRIL 14, 2017

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella. Host: Billhighway. Tue 4/18 at 1 p.m.

Content 150

Content Chicago Marketing DC 150

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Newsletter/magazine articles. You must then communicate and share this content with others. Online community. Audio/video recordings. Social media feeds/conversations.

Content 100

Content Newsletter Social Media Case Study 100

MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. Then your staff can use this searchable list to segment groups of members, keep up with member statuses, and send targeted communications. billion by 2028.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. Then your staff can use this searchable list to segment groups of members, keep up with member statuses, and send targeted communications. billion by 2028.

Directory 52

Directory Certificate Discount Survey 52