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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 206

DC Recruiting Recruitment Washington 206

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JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials.

Revenue 259

Revenue Strategy Member Engagement United States 259

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Fri 5/15 at 1 p.m.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Virtual conference sponsors. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Utah 370

Utah LMS Conference Technology 370

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. LinkedIn. . – 1 CAE credit. . 1 CAE credit.

Arlington 271

Arlington Technology Strategy Los Angeles 271

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JANUARY 12, 2024

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community). Mentoring is one way organizations can successfully transition employees through this change. More info/register.

LMS 271

LMS Education Member Engagement Revenue 271

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. Google doesn’t look kindly on AI-infused content. Membership.

Chicago 259

Chicago DC Washington Strategy 259

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FEBRUARY 19, 2021

Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. I love Marketing General Inc.’s

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

Revenue 259

Revenue Price Denver Tools 259

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DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Go explore!

Video 221

Video Certificate Review LMS 221

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 265

DC Washington Member Engagement Innovation 265

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AUGUST 4, 2023

Your association’s recruitment and retention success depend on your membership model pricing. Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. Membership pricing. Fri 8/4 at 4 p.m.

Atlanta 195

Atlanta Price Revenue Denver 195

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APRIL 2, 2021

Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences. Mike Murray, Content Marketing Institute ).

Revenue 335

Revenue Conference Industry Strategy 335

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Leadership development for young members.

Survey 259

Survey Project Strategy Education 259

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370

Nashville LMS North Carolina Recruiting 370

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Outside of discounted conference fees and priority communications about scholarships and leadership programs, there is no extra incentive to maintain membership.” “The

Discount 52

Discount Report Recruiting Recruitment 52

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Virtual conference networking. Chapter self-assessment. Quick hits.

LMS 369

LMS Certificate America Committee 369

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APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Gen Z education. Sponsorship.

Revenue 259

Revenue Strategy Price Newsletter 259

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FEBRUARY 12, 2021

Gamification makes about as much sense as chocolate-dipped broccoli , says Adrian Segar at Conferences That Work. Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Gamification. Quick hits. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

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JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program.

Newsletter 195

Newsletter Survey Team Software 195

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MAY 8, 2020

Virtual conference networking. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

North Carolina 221

North Carolina Montana Conference Revenue 221

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AUGUST 28, 2020

The organizations behind it, Conference & Incentive Travel and Event First Steps, believe the results “will enable our industry to develop, and make the work we create more diverse in terms of workforce, audience and representation. *All Challenges Women in Leadership Face and How to Deal with Them. Fri 8/28 at 12 p.m.

Montana 359

Montana North Carolina Content Certificate 359

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Virtual events.

millennials 307

millennials Montana Class Education 307

Associations Now

SEPTEMBER 1, 2017

Don’t let these marketing mistakes sink your next event. Your association may be spending good money on marketing your meeting, but are you sure you’re pulling the right levers? Don’t forget that your vendors are potential marketing partners, too. Have you been in a leadership role for a long time?

Marketing 76

Marketing Recruiting Recruitment Tips 76