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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. If you’re looking to reach a young, social media-savvy audience in 2019, you might want to boost your podcast game. Among them: Many podcast listeners follow along on YouTube, not iTunes.

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Daily Buzz: Is Social Media Getting Less Social?

Associations Now

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.

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How to Maximize Social Media at Conferences

Associations Now

In just a few years, many businesses have gone from viewing social media as a distraction to an essential tool for learning and communication. Here’s how meeting planners, attendees, and convention and visitor bureaus are maximizing social media at conferences. We have seen incredible traction on social media.

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More on Leadership and Social Media

Jamie Notter

Late last fall, Maddie and I released the results of a survey we did with 500 professionals about the link between social media and leadership. We think there are some interesting data points in there that can help organizations better understand what “social business” really means.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

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Association Brain Food: 10.20.23

Reid All About it

TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. MCI released a benchmark survey report on AI adoption in associations.

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