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Report: Engagement Strategy Key to Building Strong Online Communities

Associations Now

While many organizations saw a boost in online community users during the pandemic, the number of unique monthly logins and unique contributors has returned to a more modest average. In the first six months of 2023, customers saw 601 average monthly unique logins and 74 average monthly unique contributors.

Report 82
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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Overall logins were up 109% in the last month, and new member logins – people checking out the community for the very first time – was up 149%. In addition, they’ve seen a 51% increase in total logins when comparing February to March. Taking Conferences and Events Virtual.

Library 318
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How to Make Your AMS a Revenue Generator, not a Cost Center

MatrixG

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. So why isn’t your AMS part of YOUR association’s non-dues revenue strategy? confusing directions, bad login page). This is a mistake. Does this audience represent an additional 1%, 10% or 20% of what could be your total sales?

Revenue 105
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Preparing Your Association for AI

Association Analytics

Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts. As a first prompt, you might ask it to provide three cities based on where your association held its conference over the last five years.

San Diego 317
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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement.

Tips 201
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First-Year Renewal Issues? Tweak Your Onboarding Strategy.

Associations Now

They might take place during your annual meeting or another conference—examples include a networking happy hour or a gathering in a new-members-only lounge, Walker says. How often and why do you login to use the member portal? Tweak Your Onboarding Strategy. Send invitations to a “new members only” event. Why or why not?

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What’s the Difference Between Quantitative and Qualitative Community Data? (And When to Use Them)

Higher Logic

A few examples include visits, logins, and the number of discussion posts published in a certain time period. For instance, community logins might spike every year in June. Is that because your customers are more active in the summer, or because your customer conference is in June?

Revenue 156