Higher Logic

DECEMBER 2, 2019

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.

Examples 156

Examples Software Newsletter Review 156

CMA Solutions

JANUARY 31, 2024

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. In essence, they needed to expand their brand.

Industry 64

Industry Marketing Social Media New Jersey 64

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Blue Sky eLearn

JULY 31, 2017

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. But when we bring industry experts into the discussion, we attract a new level of interest. Content Contribution.

Content 144

Content Sample Case Study Course 144

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150

Content Marketing Education Course 150

MemberClicks

FEBRUARY 2, 2024

When was the last time you updated your association or membership website’s content strategy? High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. We’ll explore these five tips for developing more engaging content: Set quantifiable goals.

Content 52

Content Tips Guidelines Video 52

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Decline of trust.

Newsletter 250

Newsletter Content Social Media Education 250

Associations Now

APRIL 24, 2023

How should you approach your member volunteers when they present content ideas that are too narrow or not relevant to the larger community? Helping them understand the bigger picture will lead to more meaningful content and curb pushback, according to one expert. But this work should not just fall on staff.

Content 84

Content Leadership Examples Resources 84

Reid All About it

MAY 24, 2024

In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. They also share association examples of effective program elements. Association magazines. Member engagement. Location: Washington DC. More info/register.

LMS 210

LMS Utah Indiana DC 210

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Take Aetna , for example.

Content 148

Content Newsletter Sample Video 148

Association Success

OCTOBER 27, 2020

The internet has revolutionized the way we consume content. Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . As a result, people are becoming increasingly selective about the content they’re willing to pay for. .

Content 107

Content Strategy Library Newsletter 107

Nimble AMS

AUGUST 19, 2021

As a member-based organization, your association can be THE trusted resource for information in your industry or profession. Because your association already focuses on your industry, you likely have access to the latest news, papers, research, and insights for your industry. Provide a one-stop-shop for information sharing.

Industry 78

Industry Tips Content Certificate 78

AssociationChat

JUNE 4, 2021

Ever come across an association that didn’t have a surplus of content? Lately, this content includes more and more valuable video content that doesn’t get as many views as the people responsible for collecting it (and paying for it) would like. Watch this space with more examples from that work to come!).

Video 119

Video Content Sample Analysis 119

Associations Now

AUGUST 21, 2023

By planning goals and criteria early, staying aware of member needs, and anticipating potential pitfalls, associations can create a content hub that benefits members and the organization. For example, if you decide the hub is a member-only benefit, that will help clarify who should have access to it and how to organize content and resources.

Content 52

Content Committee Examples Resources 52

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Example Nexus email stream Why are we offering email services? Creating a consistent flow of new email content takes time—a lot of it—that your team might not have.

Content 52

Content Strategy Marketing Social Media 52

Association Analytics

MAY 20, 2024

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. These products leverage your association’s wealth of industry data, providing valuable insights that can be monetized.

Revenue 169

Revenue Milwaukee Case Study Price 169

AssociationChat

JUNE 16, 2020

One way event planners can continue to market and grow their network is by using content. . Check out this infographic as an example! It may seem feeble, but with enough time, and excellent content, this tactic can return dividends,in the form of new website visitors and a more engaged network. . Why have a content strategy?

Content 96

Content Strategy Case Study Social Media 96

EventMobi: Association Events

MAY 1, 2024

Some may be designed for specific industries or event formats. Explore how the platform can facilitate sponsorships, such as through additional brand exposure opportunities or extended content availability, and how easily it can help you prove sponsor ROI. How can I protect my content?

Technology 264

Technology How To Case Study Price 264

Association Analytics

SEPTEMBER 13, 2023

Example: Using more advanced learning analytics, one association was able uncover that the courses they offered with industry certifications had significantly higher completion rates than those without. Identifying Gaps in Learning Programs The best way to improve is to know where you have gaps in content and understanding.

Education 169

Education Course Certificate Examples 169

Spark Consulting

FEBRUARY 13, 2014

Which means good information management is curation of both content and community. This dynamic is both a source and result of our information overload. Information overload and what associations can do about it for our members was the focus of the very first Spark whitepaper, published in November 2012.

Content 150

Content Survey Review Leadership 150

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Content 266

Content Survey Education Strategy 266

Association Analytics

AUGUST 14, 2023

AI has garnered a lot of global and national attention across most industries in recent months. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

San Diego 317

San Diego Las Vegas Seattle North Carolina 317

Association Analytics

APRIL 1, 2024

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Higher Logic

APRIL 18, 2016

Many years ago, when I was underemployed, I’m a little ashamed to admit that I did some writing for content farms. These days, though, you don’t need that kind of factory farmed content--you can get organic, pasture-raised content just like Grandma used to make, directly from your community! Blog posts (top tips, AMA wrap-ups).

Content 120

Content Social Media Newsletter Missouri 120

Association Success

SEPTEMBER 16, 2020

There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. . Fortunately, there are several forms of content you can always rely on when inspiration runs dry. MORE: 8 ways to generate fresh content ideas for your association’s blog. Team building and management.

Content 78

Content Case Study Press Release Survey 78

Associations Now

AUGUST 2, 2023

To avoid publishing factually incorrect content, have staff reach out to sources and check quotes and attributions from ChatGPT. Rau suggests consulting multiple sources to confirm accuracy, such as reputable news outlets, academic articles, government publications, or industry reports. Google also prioritizes reputable sources.

Process 52

Process Content How To Certificate 52

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Our panel will provide examples of microaggressions they have faced in the workplace. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?

Certificate 266

Certificate Denver South Carolina Project 266

AssociationChat

AUGUST 14, 2020

Looking at content metrics isn’t always fun. The content itself? The promotion of the content? The magical alchemy of natural word optimization, content type, and length for SEO? And, I hate to admit this, but I often want to just ignore that whole part of things when it comes to my own content marketing.

Content 90

Content Social Media Marketing Review 90

Association Success

OCTOBER 13, 2020

The classic advice “ content is king ” motivates plenty of organizations to sink significant time and resources into producing blog posts, papers, videos and more. But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. MORE: How content builds brand habits.

Products 78

Products Content Strategy Social Media 78

Association Analytics

APRIL 4, 2022

For example, you may have wanted to ask questions like: “What if we hosted our event for free?”. Consider: Repurposing existing content and bundling it in a way that appeals to them. Establishing a virtual conference with content different from your in-person event. What if we offer an online-only experience?”.

Cost 321

Cost Revenue Tips Content 321

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on. percent in 2018.

Content 94

Content Marketing Report Tools 94

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. Content marketing. Conference/abstract management. Next gen membership #1.

Revenue 256

Revenue Certificate Tools Innovation 256

Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

Content 52

Content Video Social Media Education 52

Nimble AMS

MARCH 25, 2022

Research from Community Brands consistently shows that members place high value on networking and staying up to date on industry news, trends, and regulations. For example, at the highest level, your goals might be to: Grow your existing online community . TIP: These are examples of high-level goals. Content strategy ?.

Strategy 134

Strategy Guidelines Recruiting Recruitment 134

NXUnite

MARCH 18, 2024

Learning management software is a digital platform designed to streamline the creation, delivery, and management of educational content and training programs. Q&A sessions: Interactive question-and-answer sessions provide members with the chance to engage directly with subject matter experts or industry leaders.

Software 130

Software LMS Library Certificate 130

Blue Sky eLearn

SEPTEMBER 23, 2021

With over 10 years of experience at Blue Sky, Jocelyn has seen her share of ups and downs, wins and losses, and an incredible amount of change in our industry… Take it away, Jocelyn! But I dove in feet-first to learn all that I could about this amazing industry, and it’s been nothing short of an interesting, evolving, sometimes crazy ride.

LMS 296

LMS Content Conference Technology 296

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296