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Shifting from Deadline Driven to Guideline Driven

Mariner Management

The bonus is expanding your “team”. Let the portal become a collaboration of volunteers and staff, refreshing content and shifting focus as priorities change. Create a content outline and portal map. One rule of thumb for mapping the content is follow the volunteer – not your HQ staff. Looking to build a portal?

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Leverage your online community for maximum member engagement and loyalty

Nimble AMS

Keep guidelines relevant. To ensure your online community is a safe, inclusive, and engaging place, you’ll want to routinely update your guidelines, making them easily accesible. Consider the following factors when updating your guidelines: Keep your rules concise. Tie your guidelines to your mission. Involve staff.

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7 essentials for your association’s online community strategy

Nimble AMS

Online community team. Decide who to include on your online community team and define their roles and responsibilities. The team should include a mix of staff from across your organization. They should be able to: Suggest discussion group topics and content?. Content strategy ?. Content calendar ?.

Strategy 134
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AI’s Impact on the SEO Content Creation Process

Nexus Marketing

While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity. As part of our commitment to providing high-quality content, we leverage ChatGPT to streamline parts of the content creation process and add educational value to our articles.

Process 40
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Association Brain Food: 12.22.23

Reid All About it

Fíonta provides a recap of a recent UST webinar in which their co-founder Dr. Lisa Rau described ways associations can leverage AI, risks of using AI and guidelines for implementing AI responsibly. AI for associations. AMS selection checklist. Wed 1/3 at 12 p.m. 1 CAE credit. 1 CAE credit. More info/register.

Analysis 291
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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Do associations have a common understanding of the content that staff and members create?

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Smart Social Media Strategies for Conferences

Associations Now

I focused on our channels to see what our community was engaging with and how to make the content meaningful for audiences.” Jones attributes that success to embracing her team’s creativity, taking a less prescriptive approach to the campaign, and making it easy for members to want to engage with the content.